{"id":27709,"date":"2021-09-20T11:47:20","date_gmt":"2021-09-20T09:47:20","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/ecc-club-studie-mobilitaet-copy\/"},"modified":"2024-09-12T17:11:00","modified_gmt":"2024-09-12T15:11:00","slug":"ecc-club-studie-social-commerce","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/de\/ecc-club-studie-social-commerce\/","title":{"rendered":"Download ECC Studie 2021 Social Commerce"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; bg_type=&#8220;image&#8220; parallax_style=&#8220;vcpb-default&#8220; bg_image_new=&#8220;id^27718|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/09\/CoverECCCLUBStudie_6143345b84e91.jpg|caption^ECC Studie Social Media Commerce:<br \/>\n\u201e#CONTENT #COMMERCE #COMMUNITY \u2013 Die gro\u00dfen Cs fu\u0308r den Moonshoot auf Social Media\u201c|alt^ECC, social media,commerce|title^CoverECCCLUBStudie_6143345b84e91|description^ECC Studie Social Media Commerce&#8220; bg_image_repeat=&#8220;no-repeat&#8220; bg_image_size=&#8220;contain&#8220; bg_override=&#8220;full&#8220; css=&#8220;.vc_custom_1632132344640{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 50px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1622116616765{margin-top: 0px !important;margin-bottom: 100px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ef6c00;\">ECC CLUB Studie 2021<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">#CONTENT #COMMERCE #COMMUNITY<\/h1>\n<h2 style=\"text-align: center;\">Die gro\u00dfen C f\u00fcr den Moonshoot auf Social Media<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8220;35&#8243; css=&#8220;.vc_custom_1612794184978{margin-bottom: 50px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"p1\">Social Commerce gewinnt im Online-Handel immer mehr an Bedeutung. Da mittlerweile ein Gro\u00dfteil der Konsumenten in sozialen Netzwerken unterwegs ist, liegt es nahe, diese auch in den Handel zu integrieren.<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8220;27982&#8243; img_size=&#8220;full&#8220; add_caption=&#8220;yes&#8220; onclick=&#8220;img_link_large&#8220;][vc_empty_space][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1623674804327{margin-left: 50px !important;}&#8220;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">84% der Konsumenten<\/span> sind auf Social Media unterwegs. Welcher Kanal wird von wem <span style=\"color: #ef6c00;\">wof\u00fcr<\/span> verwendet?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1633332905685{margin-bottom: 50px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Soziale Netzwerke im Handel<\/h3>\n<p class=\"p1\">Als Informations-, Inspirations- und letztendlich auch Kaufkanal spielen Instagram und Co. eine zunehmend relevante Rolle in den Customer Journeys der Konsumenten. Daher betreiben H\u00e4ndler und Hersteller oftmals aufw\u00e4ndiges Social Media Marketing, um ihre Kunden gezielt anzusprechen.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40px&#8220;][vc_column_text]<\/p>\n<h3>Die Frage, die sich Unternehmen dabei oft stellen:<\/h3>\n<ul>\n<li class=\"p1\">Welche Netzwerke sind in meiner Zielgruppe relevant?<\/li>\n<li class=\"p1\">Welcher Content zieht?<\/li>\n<li class=\"p1\">Und wie kann ich erfolgreichen Social Commerce betreiben?<\/li>\n<\/ul>\n<p>Antworten darauf liefert diese ECC Studie, durchgef\u00fchrt durch das IFH K\u00f6ln.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1623674830732{margin-left: 50px !important;}&#8220;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">57%<\/span> sind \u00fcber Social Media auf ein Produkt aufmerksam geworden.<\/h2>\n<hr \/>\n<h2><span style=\"color: #ef6c00;\">43%<\/span> haben es gekauft.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1632133852774{margin-bottom: 100px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Dar\u00fcber hinaus werden H\u00e4ndler- und Herstellerseiten auf Social Media einmal etwas genauer unter die Lupe genommen. Dabei wird aufgedeckt&#8230;<\/h3>\n<ul>\n<li class=\"p1\">&#8230;auf welchem sozialen Netzwerk Konsumenten am meisten H\u00e4ndlern und Herstellern folgen,<\/li>\n<li class=\"p1\">was sie von den Seiten erwarten und<\/li>\n<li class=\"p1\">welcher Content \u00fcberzeugt.<\/li>\n<\/ul>\n<p>Sind Sie zu diesem Thema an einem Austausch interessiert?<br \/>\nDann kontaktieren Sie uns unter <a href=\"mailto:ecommerce@striped-giraffe.com\">ecommerce@striped-giraffe.com<\/a>.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1623678187697{margin-bottom: 150px !important;}&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<hr \/>\n<p>Der <a href=\"https:\/\/www.ifhkoeln.de\/ecc-club\/\" target=\"_blank\" rel=\"noopener\">ECC CLUB<\/a> besch\u00e4ftigt sich fortw\u00e4hrend mit den aktuellen Gegebenheiten unserer Zeit im deutschen Handel. Er bringt Experten aus allen relevanten Bereichen zusammen. Seit 2020 sind wir Mitglied im ECC CLUB.[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8220;35&#8243; css=&#8220;.vc_custom_1724317649240{margin-bottom: 100px !important;}&#8220; el_id=&#8220;downloadsection&#8220;][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Download<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]Laden Sie sich die ECC CLUB-Studie kostenlos herunter.[\/vc_column_text][vc_empty_space][vc_column_text]<div class='_form_40'><\/div><script type='text\/javascript' src='https:\/\/striped-giraffe.activehosted.com\/f\/embed.php?static=0&id=40&6A10C12423A7B&nostyles=0&preview=0'><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;27736&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220;][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1706183849370{margin-top: 50px !important;margin-bottom: 50px !important;}&#8220;][vc_column][vc_row_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>Brauchen Sie ein <strong>konkretes Angebot<\/strong> oder suchen Sie einen <strong>Sparringspartner<\/strong>, mit dem sie Ideen diskutieren und entwickeln k\u00f6nnen?<\/h3>\n<h3>Dann melden Sie sich:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Termin vereinbaren<\/a>[vc_column_text css=&#8220;.vc_custom_1705936147633{margin-top: 32px !important;}&#8220;]<\/p>\n<h3>Wir unterst\u00fctzen Sie gerne.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; bg_type=&#8220;bg_color&#8220; bg_color_value=&#8220;#000000&#8243;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8220;.vc_custom_1610617884017{margin-top: 100px !important;}&#8220;]<\/p>\n<h2 class=\"headline_introduction\"><span style=\"color: #ffffff;\">Weitere E-Books<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; gap=&#8220;35&#8243; bg_type=&#8220;bg_color&#8220; css=&#8220;.vc_custom_1609934688295{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;}&#8220; bg_color_value=&#8220;#000000&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/3&#8243; css=&#8220;.vc_custom_1610013762619{padding-right: 25px !important;}&#8220;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">Wir schaffen Mehrwerte<\/span> <span style=\"color: #ffffff;\">f\u00fcr unsere Kunden.<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Das f\u00fchrt zu einer langj\u00e4hrigen Zusammenarbeit mit unseren Kunden, die wir sehr sch\u00e4tzen. 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