{"id":38615,"date":"2024-11-11T16:06:46","date_gmt":"2024-11-11T15:06:46","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/technologien\/ecommerce-technologien\/broadleaf-commerce-copy\/"},"modified":"2024-11-28T11:06:49","modified_gmt":"2024-11-28T10:06:49","slug":"vtex","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/de\/technologien\/ecommerce-systeme\/vtex\/","title":{"rendered":"VTEX &#8211; Details"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row&#8220; bg_type=&#8220;image&#8220; parallax_style=&#8220;vcpb-default&#8220; bg_image_new=&#8220;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over li|description^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel&#8220; css=&#8220;.vc_custom_1731333594874{padding-top: 200px !important;padding-bottom: 200px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8220;][vc_column][vc_column_text]<\/p>\n<h3><span style=\"color: #ef6c00;\">E-Commerce-Systeme<\/span><\/h3>\n<h1><span style=\"color: #ffffff;\">VTEX<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8220;35&#8243; el_class=&#8220;closetotop&#8220; css=&#8220;.vc_custom_1731491691816{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;38467&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243; css=&#8220;.vc_custom_1731491698251{padding-top: 50px !important;}&#8220;][vc_column_text]<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"499a3e0e-86a5-4791-9849-10dfcbfc571f\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">VTEX ist besonders relevant f\u00fcr wachsende, omnichannel-orientierte B2C- und D2C-Unternehmen<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8220;35&#8243; css=&#8220;.vc_custom_1731334060703{margin-bottom: 50px !important;background-color: #ffffff !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Produkt-<br \/>\nmerkmale<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<strong><span style=\"color: #ef6c00;\">Technik<br \/>\n<\/span><\/strong><strong>Cloud<\/strong>-native, API-getriebene Commerce-Plattform (<strong>SaaS<\/strong>), JavaScript und Node.js<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Kosten-Modell<br \/>\n<\/span><\/strong>SaaS-basierte Lizenzierung mit nutzungsbasiertem Preismodell<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Gesch\u00e4ftsmodell<br \/>\n<\/span><\/strong>Optimal f\u00fcr B2C und D2C, zunehmend auch f\u00fcr B2B durch spezifische Anpassungen und B2B-Features<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Flexibilit\u00e4t<br \/>\n<\/span><\/strong><\/p>\n<ul>\n<li>Headless- und Microservices-Architektur f\u00fcr modulare Anpassungen (MACH)<\/li>\n<li>App-basierte Erweiterungen und APIs erlauben Anpassungen ohne Code-\u00c4nderungen an der Kernplattform<\/li>\n<li>Begrenztere Flexibilit\u00e4t im Vergleich zu Open-Source-L\u00f6sungen, jedoch durchg\u00e4ngige Anpassbarkeit in Frontend und Integrationen<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ef6c00;\">Zukunftssicherheit<br \/>\n<\/span>Hoch<\/strong> da Cloud-native und skalierbar; Plattform w\u00e4chst mit steigenden Anforderungen und Markttrends<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Features\/Funktionen<br \/>\n<\/span><\/strong><\/p>\n<ul>\n<li>Native Omnichannel-Funktionen, inkl. \u201eBuy Online, Pickup in Store\u201c und Bestandsverwaltung<\/li>\n<li>Intelligente Promotions-Engine, A\/B-Testing und CMS f\u00fcr personalisierte Erlebnisse<\/li>\n<li>Integrierte Marktplatz- und H\u00e4ndler-Management-Funktionen f\u00fcr Multi-Vendor-Szenarien<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ef6c00;\">sonstige Merkmale<br \/>\n<\/span><\/strong>Integrierte Tools und Features zur Erh\u00f6hung der Conversion-Rate und zur Optimierung des Customer Journeys, nutzt serverlose Infrastruktur f\u00fcr hohe Skalierbarkeit und Performance[\/vc_column_text][\/vc_column][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #ef6c00;\">Besonderheiten beim Betrieb<br \/>\n<\/span><\/strong><\/p>\n<ul>\n<li>Benutzerfreundliches, intuitive Admin-Interface<\/li>\n<li>Drag-and-Drop-Funktionalit\u00e4ten f\u00fcr einfache Anpassungen<\/li>\n<li>Integriertes Dashboard f\u00fcr Analyse und Berichte<\/li>\n<li>Wenig technisches Wissen erforderlich f\u00fcr grundlegende Anpassungen, aber Entwickler f\u00fcr komplexere Anpassungen n\u00f6tig<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><span style=\"color: #ef6c00;\">gesch\u00e4tzter Aufwand f\u00fcr die Implementierung<\/span><\/strong><\/p>\n<ul>\n<li><strong>Mittel<\/strong>, da es sich um eine SaaS-L\u00f6sung handelt, jedoch Anpassungen und Integrationen notwendig sein k\u00f6nnen<\/li>\n<li>Schnelle Implementierung dank vorgefertigter Module und APIs, aber ma\u00dfgeschneiderte Funktionen k\u00f6nnen den Aufwand erh\u00f6hen<\/li>\n<li>Implementierung k\u00f6nnte je nach Anforderungen mehrere Wochen bis Monate dauern<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong><span style=\"color: #ef6c00;\">gesch\u00e4tzter Aufwand f\u00fcr den Betrieb<br \/>\n<\/span><\/strong><\/p>\n<ul>\n<li><strong>Gering bis Mittel<\/strong>, da VTEX als vollst\u00e4ndig verwaltete SaaS-Plattform den Gro\u00dfteil der Infrastruktur- und Wartungsaufgaben \u00fcbernimmt<\/li>\n<li>Fortlaufende Wartung und Updates sind inbegriffen, jedoch regelm\u00e4\u00dfige Anpassungen und Optimierungen durch interne Teams oder Dienstleister erforderlich<\/li>\n<li>Geringer Aufwand f\u00fcr den Betrieb im Vergleich zu On-Premise-L\u00f6sungen, aber kontinuierliche \u00dcberwachung und Performance-Optimierung n\u00f6tig<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; bg_type=&#8220;bg_color&#8220; css=&#8220;.vc_custom_1731337382048{margin-bottom: 50px !important;margin-left: 70px !important;padding-top: 75px !important;padding-bottom: 75px !important;background-color: #ffffff !important;}&#8220; bg_color_value=&#8220;#000000&#8243;][vc_column width=&#8220;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">Best Fit<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">VTEX ist besonders geeignet f\u00fcr Unternehmen:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><span style=\"color: #ef6c00;\"><span style=\"color: #ffffff;\">die<\/span> Omnichannel-Strategien<\/span> umsetzen m\u00f6chten und eine nahtlose Integration von Online- und Offline-Kan\u00e4len ben\u00f6tigen<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span style=\"color: #ef6c00;\">mit schnell wachsendem E-Commerce<\/span> mit hohem Transaktionsvolumen oder internationaler Expansion, wie z.B. FCMG, Einzelhandel<\/span><\/li>\n<li><span style=\"color: #ffffff;\">die <span style=\"color: #ef6c00;\">B2C und D2C-Gesch\u00e4ftsmodelle<\/span> betreiben und eine benutzerfreundliche, skalierbare Plattform suchen<\/span><\/li>\n<li><span style=\"color: #ffffff;\">die <span style=\"color: #ef6c00;\">Multi-Vendor- oder Marktplatz-Modelle<\/span> realisieren wollen, um eine Vielzahl von H\u00e4ndlern und Produkten zu verwalten<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1731599235563{margin-bottom: 100px !important;}&#8220;][vc_column width=&#8220;1\/3&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_btn title=&#8220;ALLE E-COMMERCE-SYSTEME&#8220; align=&#8220;left&#8220; i_icon_fontawesome=&#8220;fas fa-caret-right&#8220; add_icon=&#8220;true&#8220; link=&#8220;url:https%3A%2F%2Fwww.striped-giraffe.com%2Fde%2Ftechnologien%2Fecommerce-systeme%2F|title:E-Commerce-Technologien&#8220;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1731599235563{margin-bottom: 100px !important;}&#8220;][vc_column][vc_separator border_width=&#8220;3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1706183849370{margin-top: 50px !important;margin-bottom: 50px !important;}&#8220;][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Brauchen Sie ein <strong>konkretes Angebot<\/strong> oder suchen Sie einen <strong>Sparringspartner<\/strong>, mit dem sie Ideen diskutieren und entwickeln k\u00f6nnen?<\/h3>\n<h3>Dann melden Sie sich:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Termin vereinbaren<\/a>[vc_column_text css=&#8220;.vc_custom_1705936147633{margin-top: 32px !important;}&#8220;]<\/p>\n<h3>Wir unterst\u00fctzen Sie gerne.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row&#8220; bg_type=&#8220;image&#8220; parallax_style=&#8220;vcpb-default&#8220; bg_image_new=&#8220;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37882,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VTEX - Details - Striped Giraffe<\/title>\n<meta name=\"description\" content=\"Eine der E-Commerce-L\u00f6sungen am Markt, die uns beeindruckt hat, ist Broadleaf. 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