“You should learn from your competitors, but never copy. Copy and you die”
Jack Ma, Executive Chairman of Alibaba Group
The staff of Striped Giraffe have been working with e-commerce for over 20 years now, and for more than 15 of those years we have been helping our customers implement Hybris Commerce projects (now SAP CX). In fact, we were the pioneers in many areas for the Hybris (SAP CX) platform, for example in marketplaces, B2B and closed shopping communities.
That experience showed us that no two solutions are the same. Of course there are aspects that one could call commodities – features that every commerce application should have, like a catalog, the user area or the check-out with its payment options.
But beyond that, customers expect concepts and services that generate a bond with them as the platform’s provider. These solutions are things that make you want to come back; things that make the difference.
We can only identify and develop these solutions in collaboration with our customers, and as a rule they are built on the special relationship that exists between them and their customers.
E-commerce will remain an exciting field in the future: ever-changing trends and fads will make sure of that. And our customers shouldn’t remain cemented to a solution once it is created either. Permanent monitoring and improvement of the product range keeps the platform attractive and ensures lasting success.
Striped Giraffe looks forward to discussing these things with you.