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Product360 is a centralized master-data management system for product data. It enables its users to offer up to date, extensive and identical data for all channels. Here too, the focus is on a data-driven approach, because customers expect to receive identical information about a product, irrespective of the sales channel they are using to gain it. At the same time, various data sources that the product information is coming from have to be compared with each other, so that the gathered information is up to date and consistent. This is a data integration task that Informatica supports specifically with Product360. The process can be automated to such an extent that the suppliers can deliver and prepare the latest product information themselves.

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