{"id":19752,"date":"2021-01-27T10:56:54","date_gmt":"2021-01-27T09:56:54","guid":{"rendered":"https:\/\/relaunch.striped-giraffe.com\/case-study-ratioform-v2\/"},"modified":"2024-09-11T14:11:45","modified_gmt":"2024-09-11T12:11:45","slug":"case-study-ratioform","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/case-study-ratioform\/","title":{"rendered":"Case Study ratioform"},"content":{"rendered":"

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Case Study <\/strong><\/span>ratioform<\/strong><\/span><\/h1>\n

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“Next Level Product Management<\/span>
\nwith MACHINE LEARNING”<\/span><\/h2>\n

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You know this as a product manager, …<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]… you are managing an overwhelming number of products, where it is difficult to monitor performance manually.<\/p>\n

… there are performance fluctuations in your products, which you can only manage after they have already occurred.<\/p>\n

… you are facing the challenge of being able to assess the performance of your portfolio since a KPI-based classification regarding the positioning in the product life cycle is not possible with simple models due to the heterogeneity of the products.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1610032838226{margin-bottom: 0px !important;}”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

INITIAL SITUATION AT KAISERKRAFT (FORMERLY RATIOFORM)<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]The product managers of our customer kaiserkraft (formerly ratioform) have always faced similar challenges.<\/p>\n

Obtaining meaningful information about products was a complex task, which distracted the focus from the value-adding activities of a product manager. To change this, it was necessary to analyze and evaluate all data from every system in the company.<\/p>\n

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Our diverse product portfolio has presented us with the great challenge of efficiently and purposefully supporting and managing all the products it contains. What we lacked was an automated, technology-based approach to evaluate the large number of products in the different phases of their lifecycles. The ML-based solution implemented by our partner Striped Giraffe was able to overcome this challenge. It allows us to organize our daily work more efficiently and gives us the opportunity to continuously optimize our portfolio with reliable data.<\/p>\n<\/blockquote>\n

Daniela Senkbeil<\/strong>, Vice President Category Management Industrial & Packaging (a Division of TAKKT AG)<\/span><\/p>\n

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Download<\/h2>\n

[\/vc_column_text][vc_empty_space height=”50″][vc_single_image image=”35263″ img_size=”medium”][\/vc_column][vc_column width=”2\/3″][vc_column_text]We have summarized the initial situation as well as the challenges of ratioform with a detailed description of the solution in a case study. You can download it here for free.[\/vc_column_text][vc_empty_space][vc_column_text]

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