{"id":20986,"date":"2021-01-11T12:41:14","date_gmt":"2021-01-11T11:41:14","guid":{"rendered":"https:\/\/relaunch.striped-giraffe.com\/personalisierung\/"},"modified":"2024-04-11T15:51:52","modified_gmt":"2024-04-11T13:51:52","slug":"personalization","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/personalization\/","title":{"rendered":"Personalization"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^25825|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/05\/AdobeStock_96701759-scaled.jpeg|caption^Personalization in e-commerce|alt^Personalization|title^Personalization|description^Personalization in e-commerce, B2B and B2C&#8221; css=&#8221;.vc_custom_1620633668165{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Personalization in<br \/>\nE-Commerce<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1610015116999{padding-top: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1705591420586{padding-bottom: 50px !important;}&#8221;]<\/p>\n<h2 class=\"headline_introduction\" style=\"text-align: center;\">Websites and online stores that manage to\u00a0<strong>inspire their visitors<\/strong>\u00a0can shine with excellent conversions. Optimal user experience is the key to success.<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1705591655402{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">MEET YOUR CUSTOMER&#8217;S EXPECTATIONS<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;31794&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1705591133777{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Goals of personalization in<br \/>\ne-commerce<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Over time, the requirements for a good user experience keep changing. Visitors become more and more demanding. To meet their requirements, new trends are constantly emerging.<\/p>\n<p>Personalization is currently one of the biggest trends when it comes to\u00a0<strong>creating an inspiring customer experience<\/strong>.<\/p>\n<p>The goals are no less than:<\/p>\n<ul>\n<li>Optimization of the user experience<\/li>\n<li>Improvement of customer data<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; equal_height=&#8221;yes&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1705591140668{margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1610371295178{padding-right: 35px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"flex_column av_one_full flex_column_div first avia-builder-el-6 el_after_av_one_full el_before_av_three_fifth column-top-margin\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h2 class=\"headline_superbig\"><span style=\"color: #ef6c00;\">E-BOOK SERIES<br \/>\n<\/span><span style=\"color: #ffffff;\">PERSONALIZATION<\/span><\/h2>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_three_fifth flex_column_div first avia-builder-el-8 el_after_av_one_full el_before_av_two_fifth column-top-margin\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \"><\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<span style=\"color: #ffffff;\">Due to its high importance, we have examined the topic of &#8220;personalization&#8221; from all sides and summarized the results in an e-book series.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  nooverlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#000000;font-family:DinWebPro Bold;'>E-Book Personalization 01<\/h2><h3 style='color:#ef6c00;'>Customer Experience<\/h3><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/e-book-personalization-as-decision-architecture\/' style='color:#ef6c00;'>More Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/Personalisierung01_Teaser-600x900.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/Personalisierung01_Teaser-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  nooverlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#ffffff;font-family:DinWebPro Bold;'>E-Book Personalization 02<\/h2><h3 style='color:#ffffff;'>E-Commerce Use Cases<\/h3><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/e-book-personalization-in-practice\/' style='color:#ffffff;'>More Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/E-Book_Personalization02_Teaser-1-600x960.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/E-Book_Personalization02_Teaser-1-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1611049955493{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">E-Book<\/span><\/h2>\n<h2 class=\"headline_superbig\">PERSONALISIERUNG 01<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Dieses E-Book beleuchtet unterschiedliche Personalisierungsarten, rechtliche Aspekten, Consent Management sowie der Umsetzung und Messung von Personalisierungsma\u00dfnahmen.[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;ZUM E-BOOK&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Febook-personalisierung-01%2F|title:Download%20E-Book%20Personalisierung%2001&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1611049946894{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">E-Book<\/span><\/h2>\n<h2 class=\"headline_superbig\">PERSONALISIERUNG 02<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]In diesem E-Book stellen wir viele praktische Beispiele vor und geben Tipps, wie einfach sich Personalisierungsma\u00dfnahmen umsetzen lassen.[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;ZUM E-BOOK&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Febook-personalisierung-02%2F|title:Download%20E-Book%20Personalisierung%2001&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;20&#8243; bg_type=&#8221;bg_color&#8221; ult_hide_row=&#8221;ult_hide_row_value&#8221; ult_hide_row_large_screen=&#8221;large_screen&#8221; ult_hide_row_desktop=&#8221;desktop&#8221; ult_hide_row_tablet=&#8221;tablet&#8221; ult_hide_row_tablet_small=&#8221;xs_tablet&#8221; ult_hide_row_mobile=&#8221;mobile&#8221; ult_hide_row_mobile_large=&#8221;xl_mobile&#8221; css=&#8221;.vc_custom_1705591149929{margin-top: 50px !important;margin-bottom: 100px !important;padding-top: 100px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">E-Book<\/span><\/h2>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">PERSONALIZATION 03<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #ffffff;\">The 3rd e-book in this series is currently in progress and will be published this spring. It will focus on the technical implementation. If you would like to be informed as soon as the e-book is available, please send a short request to <a style=\"color: #ffffff;\" href=\"mailto:marketing@striped-giraffe.com\">marketing@striped-giraffe.com<\/a>. We will get back to you accordingly.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1705591371737{margin-top: 100px !important;margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Data is the foundation<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"flex_column av_four_fifth flex_column_div first avia-builder-el-16 el_after_av_two_fifth el_before_av_one_half \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Personalization is primarily a topic for sophisticated <a href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/\">data management<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_one_half flex_column_div avia-builder-el-21 el_after_av_one_half el_before_av_one_half \">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3>Your checklist:<\/h3>\n<ul>\n<li>Is all relevant data in one central location?<\/li>\n<li>Is there a concept for the data flow?<\/li>\n<li>Have specific responsibilities been defined?<\/li>\n<li>Do the technologies used cooperate with each other to avoid data silos?<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>You should clarify these and other questions in advance in order to make the best possible use of the customer data that you gain through personalization.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\" style=\"text-align: left;\">Implicit and explicit personalization<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"flex_column av_one_full flex_column_div first avia-builder-el-34 el_after_av_one_half el_before_av_one_full column-top-margin\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p style=\"text-align: left;\">Ideally, both variants can be combined. In addition, they also work separately from each other. Explicit personalization in particular is on the rise since implicit personalization is subject to ever-increasing legal and technical restrictions. Here, those responsible must pay particular attention to the valid cookie guidelines. Users are required to give their explicit consent.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_one_full flex_column_div first avia-builder-el-36 el_after_av_one_full el_before_av_one_half column-top-margin\" style=\"text-align: left;\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \" style=\"text-align: left;\"><\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1705591033674{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>Implicit personalization<\/h3>\n<ul>\n<li>Only assumptions are made<\/li>\n<li>Conclusions based on surfing behavior, GPS data, and much more<br \/>\nSystems track this automatically<\/li>\n<li><span style=\"color: #ef6c00;\">CAUTION:\u00a0<\/span>The tracking cookies used for this purpose are becoming more and more restricted both technically and legally.<\/li>\n<li>Website visitors must explicitly agree to the cookies. Otherwise, conventional tracking is prohibited.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>Explicit personalization<\/h3>\n<ul>\n<li>The customer reveals his wishes himself<\/li>\n<li>Suggestions must be created to obtain customer data.<\/li>\n<li>A concept for the content and the technology used is urgently needed.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1705591565831{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Consent<br \/>\nManagement<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"flex_column av_one_full flex_column_div first avia-builder-el-36 el_after_av_one_full el_before_av_one_half column-top-margin\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Customer data is a sensitive asset. When customers trust you with their data, you should tell them exactly what you use it for.<\/p>\n<p>And they should have the option of withdrawing their consent to use their data at any time.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"flex_column av_one_half flex_column_div first avia-builder-el-39 el_after_av_one_full el_before_av_one_half column-top-margin\">\n<div class=\"avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- avia-builder-el-40 avia-builder-el-no-sibling avia-align-left avia_start_animation avia_start_delayed_animation\">\n<div class=\"avia-image-container-inner\">\n<div class=\"avia-image-overlay-wrap\">With the right consent management, you can meet the requirements of the GDPR and create trust.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex_column av_one_half flex_column_div avia-builder-el-41 el_after_av_one_half el_before_av_one_half column-top-margin\">\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<p>Depending on what you use the personal data for, users should always be able to<\/p>\n<ul>\n<li>subscribe and unsubscribe to certain newsletters or thematic mailings, for example.<\/li>\n<li>see in which system the data is stored and for what purpose.<\/li>\n<li>object to the storage of the data.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; css=&#8221;.vc_custom_1705591186921{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">Practical Aproach<\/span><\/h2>\n<h2 class=\"headline_superbig\">MyChoice<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]For SAP CX we have developed an extension for the personalization of online stores. Various personalization measures can be illustrated using this practical example.<\/p>\n<section class=\"av_textblock_section \">\n<div class=\"avia_textblock \">\n<h3>MyChoice Features<\/h3>\n<\/div>\n<\/section>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<ul>\n<li>You can provide certain product areas in your online store for processing.<\/li>\n<li>Let customers select product categories and subcategories individually.<\/li>\n<li>Collect user data for personalized offers and marketing campaigns.<\/li>\n<li>Analyze the most successful product categories.<\/li>\n<\/ul>\n<p>If you are interested in a demo, contact <a href=\"mailto:ecommerce@striped-giraffe.com\">ecommerce@striped-giraffe.com<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1611058310506{margin-top: 60px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-20986-1\" width=\"1200\" height=\"675\" poster=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/Striped_Giraffe_MyChoice.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/SGi_MyChoice_Spot-short.mp4?_=1\" \/><a href=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/SGi_MyChoice_Spot-short.mp4\">https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/SGi_MyChoice_Spot-short.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705591325063{margin-top: 100px !important;margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Personalization in E-Commerce Websites and online stores that manage to\u00a0inspire their visitors\u00a0can shine with excellent conversions. Optimal user experience is [...]","protected":false},"author":2,"featured_media":24797,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization - outstanding user experience<\/title>\n<meta name=\"description\" content=\"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.striped-giraffe.com\/en\/personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalization\" \/>\n<meta property=\"og:description\" content=\"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.striped-giraffe.com\/en\/personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Striped Giraffe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T13:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/04\/personalization-e-books-series-banner-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/personalization\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/en\/personalization\/\",\"name\":\"Personalization - outstanding user experience\",\"isPartOf\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#website\"},\"datePublished\":\"2021-01-11T11:41:14+00:00\",\"dateModified\":\"2024-04-11T13:51:52+00:00\",\"description\":\"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.striped-giraffe.com\/en\/personalization\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#website\",\"url\":\"https:\/\/www.striped-giraffe.com\/de\/\",\"name\":\"Striped Giraffe\",\"description\":\"Ihr zuverl\u00e4ssiger Anbieter f\u00fcr digitale Enterprise-L\u00f6sungen\",\"publisher\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.striped-giraffe.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#organization\",\"name\":\"Striped Giraffe\",\"url\":\"https:\/\/www.striped-giraffe.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg\",\"contentUrl\":\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg\",\"caption\":\"Striped Giraffe\"},\"image\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Personalization - outstanding user experience","description":"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.striped-giraffe.com\/en\/personalization\/","og_locale":"en_US","og_type":"article","og_title":"Personalization","og_description":"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.","og_url":"https:\/\/www.striped-giraffe.com\/en\/personalization\/","og_site_name":"Striped Giraffe","article_modified_time":"2024-04-11T13:51:52+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/04\/personalization-e-books-series-banner-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.striped-giraffe.com\/en\/personalization\/","url":"https:\/\/www.striped-giraffe.com\/en\/personalization\/","name":"Personalization - outstanding user experience","isPartOf":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#website"},"datePublished":"2021-01-11T11:41:14+00:00","dateModified":"2024-04-11T13:51:52+00:00","description":"Websites that manage to inspire their visitors with an optimal user experience using personalization can shine with excellent conversions.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.striped-giraffe.com\/en\/personalization\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.striped-giraffe.com\/de\/#website","url":"https:\/\/www.striped-giraffe.com\/de\/","name":"Striped Giraffe","description":"Ihr zuverl\u00e4ssiger Anbieter f\u00fcr digitale Enterprise-L\u00f6sungen","publisher":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.striped-giraffe.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.striped-giraffe.com\/de\/#organization","name":"Striped Giraffe","url":"https:\/\/www.striped-giraffe.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg","contentUrl":"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg","caption":"Striped Giraffe"},"image":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/20986"}],"collection":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/comments?post=20986"}],"version-history":[{"count":13,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/20986\/revisions"}],"predecessor-version":[{"id":35722,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/20986\/revisions\/35722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/media\/24797"}],"wp:attachment":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/media?parent=20986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}