{"id":32373,"date":"2022-11-02T13:32:52","date_gmt":"2022-11-02T12:32:52","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/?page_id=32373"},"modified":"2026-07-27T17:42:27","modified_gmt":"2026-07-27T15:42:27","slug":"master-data-management-strategy-and-implementation","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/master-data-management-strategy-and-implementation\/","title":{"rendered":"MDM"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^43876|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/07\/Header_MDM.jpg|caption^Master Data Management|alt^MDM, Golden Record|title^Master Data Management|description^Master Data Management&#8221; css=&#8221;.vc_custom_1785161483914{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;fadeInUp&#8221;]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Master Data<br \/>\nManagement (MDM)<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1609844996078{padding-top: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"headline_introduction\" style=\"text-align: center;\">Reliable master data for end-to-end processes, well-informed decisions, and scalable digital business models<\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;black&#8221; border_width=&#8221;5&#8243; el_width=&#8221;10&#8243; css=&#8221;.vc_custom_1609845029454{margin-top: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1610526496545{margin-top: 50px !important;margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Why MDM?<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Customer, product, supplier, and other master data are often created in different systems and maintained by different departments. This leads to duplicates, conflicting information, and unclear responsibilities.<\/p>\n<p>We support companies in consistently managing their business-critical master data, linking it together, and making it available for all relevant processes and applications &#8211; from strategy and data modeling to governance, architecture, and technical implementation.<\/p>\n<p><strong>Let\u2019s discuss your MDM requirements:<\/strong><br \/>\n<a href=\"mailto:experts@striped-giraffe.com\"><strong>experts@striped-giraffe.com<\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667402401511{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Challenge<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>When Multiple Systems Claim the Same Truth<\/h2>\n<p>In established system landscapes, there are often different versions of the same customer, product, or supplier data. ERP, CRM, PIM, commerce platforms, and custom applications use different structures, identifiers, and quality rules.<\/p>\n<p>Typical consequences include: Master Data Management establishes a standardized framework for consistently defining, maintaining, and making this data available company-wide.<\/p>\n<ul>\n<li>Duplicate and conflicting data records<\/li>\n<li>Unclear master systems<\/li>\n<li>Manual reconciliations and corrections<\/li>\n<li>Erroneous or delayed processes<\/li>\n<li>Inconsistent customer and product views<\/li>\n<li>Difficulties with reporting, analytics, and AI<\/li>\n<li>Increased risks related to compliance and regulatory requirements<\/li>\n<li>High effort required for system migrations and integration projects<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667402401511{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">What MDM<br \/>\ndoes<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>A Reliable Foundation for Business-Critical Data<\/h2>\n<p>MDM integrates business rules, responsibilities, processes, and technology. The goal is not necessarily a single, centralized database, but rather a consistent and controlled view of master data across the entire system landscape.<\/p>\n<h3>Unified Data Models<\/h3>\n<p>We develop common definitions, structures, and relationships for business-critical data objects. These include, for example, customers, products, suppliers, locations, organizational units, and reference data.<\/p>\n<h3>Golden Records and Trusted Views<\/h3>\n<p>Data from various sources is reconciled, consolidated, and evaluated according to clear rules. This results in reliable data records or reconciled views that are available to the respective business processes.<\/p>\n<h3>360\u00b0 Customer View<\/h3>\n<p>Customer data is often distributed across CRM, ERP, commerce, marketing, service, and billing systems. Master Data Management reconciles this information, merges related data records, and creates a consistent, cross-system view of customers and accounts.<\/p>\n<p>This creates a reliable data foundation for sales, marketing, service, finance, analytics, and compliance. It also enables customer hierarchies, corporate structures, and relationships between accounts to be mapped more transparently.<\/p>\n<h3>Matching and Duplicate Removal<\/h3>\n<p>We define rules that can be used to identify, match, and consolidate identical or related data records.<\/p>\n<h3>Maintenance Processes and Workflows<\/h3>\n<p>MDM organizes how master data is created, modified, validated, approved, and distributed. Roles and processes are designed to ensure data quality is maintained over the long term.<\/p>\n<h3>Integration into the System Landscape<\/h3>\n<p>We integrate MDM with ERP, CRM, PIM, commerce, analytics, and other enterprise systems. In doing so, we take into account both existing architectures and future modernization initiatives.<\/p>\n<h3>Governance and Traceability<\/h3>\n<p>Clear responsibilities, approval rules, version history, and auditability ensure that changes are traceable and data can be used reliably.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667406061370{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Relevant Master<br \/>\nData Domains<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>MDM Is More Than Just Customer Data<\/h2>\n<h3>Customer MDM<\/h3>\n<p>Consistent customer, account, and contact data for sales, service, marketing, commerce, finance, and compliance.<\/p>\n<h3>Product MDM<\/h3>\n<p>Reliable product master data for development, procurement, production, sales, commerce, and after-sales processes.<\/p>\n<h3>Supplier MDM<\/h3>\n<p>Uniform supplier data for procurement, risk management, compliance, and supply chain processes.<\/p>\n<h3>Location and Organization Data<\/h3>\n<p>Consistent information on locations, plants, branches, subsidiaries, and organizational units.<\/p>\n<h3>Reference Data Management<\/h3>\n<p>Centralized management of controlled value lists, classifications, codes, and hierarchies used across numerous systems.<\/p>\n<h3>Multi-Domain MDM<\/h3>\n<p>Linking multiple master data domains to map complex relationships between customers, products, suppliers, and organizational units.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667406061370{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Business<br \/>\nBenefits<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Fewer operational inefficiencies, better decisions<\/h2>\n<h3>More efficient processes<\/h3>\n<p>Consistent master data reduces manual checks, follow-up inquiries, error corrections, and data discontinuities.<\/p>\n<h3>Lower Costs<\/h3>\n<p>Incorrect, incomplete, or redundant master data constantly causes avoidable expenses. These include manual corrections, follow-up inquiries, duplicate data maintenance, incorrect orders, delivery problems, and time-consuming reconciliations between systems and business units.<\/p>\n<p>Master Data Management reduces these costs through consistent data, automated quality rules, and clearly defined maintenance processes. At the same time, the effort required for integrations, migrations, and the implementation of new applications is reduced.<\/p>\n<h3>Reliable Customer and Product Experiences<\/h3>\n<p>Consistent information ensures that customers, partners, and employees access the same data across all channels.<\/p>\n<h3>Better Foundations for Analytics and AI<\/h3>\n<p>Analytics and AI require clearly defined, high-quality data. MDM creates a robust semantic and operational foundation for this.<\/p>\n<h3>Faster Integration and Modernization<\/h3>\n<p>Clear data models and responsibilities facilitate cloud migrations, ERP transformations, commerce projects, and the introduction of new platforms.<\/p>\n<h3>Greater Transparency and Compliance<\/h3>\n<p>Traceable data provenance, version history, and controlled maintenance processes support regulatory requirements and internal controls.<\/p>\n<h3>Greater Business Agility<\/h3>\n<p>New products, channels, markets, and business models can be integrated more quickly when master data does not have to be realigned for every project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667406061370{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">MDM as the<br \/>\nfoundation<br \/>\nfor ai<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>AI Requires Unambiguous Business Data<\/h2>\n<p>AI applications require not only large volumes of data, but also unambiguous entities, consistent relationships, and reliable contextual information. Otherwise, models cannot reliably map customers, products, or suppliers.<\/p>\n<p>Master Data Management supports AI initiatives by, among other things:<\/p>\n<ul>\n<li>unambiguous identities and relationships<\/li>\n<li>harmonized terms and classifications<\/li>\n<li>consistent product, customer, and supplier data<\/li>\n<li>documented provenance and quality rules<\/li>\n<li>controlled access to sensitive master data<\/li>\n<li>reliable contextual data for search, analytics, and automation applications<\/li>\n<\/ul>\n<p>In this way, MDM not only improves the foundation for training and analysis but also enhances the quality of operational AI applications.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667406061370{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Our approach<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>From MDM Strategy to a Production-Ready Solution<\/h2>\n<h3>Phase 1: Analyzing Objectives and the Current Situation<\/h3>\n<p>We examine the relevant business processes, data sources, systems, and responsibilities. Together, we identify the master data domains and use cases that offer the greatest benefit.<\/p>\n<p><strong>Possible outcomes:<\/strong><\/p>\n<ul>\n<li>Analysis of the system and data landscape<\/li>\n<li>Stakeholder and process analysis<\/li>\n<li>Identification of critical data objects<\/li>\n<li>Assessment of data quality and redundancies<\/li>\n<li>Prioritization of use cases<\/li>\n<li>MDM business case<\/li>\n<\/ul>\n<h3>Phase 2: Develop the target state and data model<\/h3>\n<p>We define how master data will be managed, owned, and distributed in the future.<\/p>\n<p><strong>Possible outcomes:<\/strong><\/p>\n<ul>\n<li>Business and technical target vision<\/li>\n<li>Domain and data model<\/li>\n<li>Definition of leading systems<\/li>\n<li>Golden record and survivorship rules<\/li>\n<li>Role and governance model<\/li>\n<li>Integration and migration strategy<\/li>\n<\/ul>\n<h3>Phase 3: Design the platform and architecture<\/h3>\n<p>We evaluate suitable MDM approaches and technologies based on the requirements and the existing system landscape.<\/p>\n<p><strong>Possible outcomes:<\/strong><\/p>\n<ul>\n<li>Selection of the appropriate MDM architecture model<\/li>\n<li>Tool selection or make-or-buy assessment<\/li>\n<li>Integration architecture<\/li>\n<li>Interface and event concept<\/li>\n<li>Security and authorization concept<\/li>\n<li>Implementation roadmap<\/li>\n<\/ul>\n<h3>Phase 4: Implement and Scale Gradually<\/h3>\n<p>We start with a prioritized domain or a specific use case and expand the solution iteratively.<\/p>\n<p><strong>Possible outcomes:<\/strong><\/p>\n<ul>\n<li>Proof of concept or pilot<\/li>\n<li>Data cleansing and migration<\/li>\n<li>Implementation of matching and quality rules<\/li>\n<li>Workflows and user interfaces<\/li>\n<li>System integration<\/li>\n<li>Rollout, enablement, and handover to operations<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1667406061370{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">MDM<br \/>\nArchitecture<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>The Right Approach for Your System Landscape<\/h2>\n<p>Depending on your specific situation, different MDM architecture models may be suitable:<\/p>\n<h3>Registry<\/h3>\n<p>Master data remains in the source systems. The MDM establishes identities and relationships and creates a comprehensive view.<\/p>\n<h3>Consolidation<\/h3>\n<p>Data is gathered from various systems into a central MDM solution and consolidated for analysis or reference purposes.<\/p>\n<h3>Coexistence<\/h3>\n<p>Source systems and MDM exchange changes. The MDM enhances and harmonizes data without completely taking over all maintenance processes.<\/p>\n<h3>Centralized or Transactional MDM<\/h3>\n<p>Master data is created and maintained centrally in the MDM and then distributed to the connected systems.<\/p>\n<h3>Federated MDM<\/h3>\n<p>Responsibility and data management remain partially within the domains, while common standards and governance enable consistent usage.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1785166941796{margin-bottom: 150px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1785166916022{margin-top: 50px !important;}&#8221;]<\/p>\n<blockquote>\n<p style=\"text-align: center;\">We do not follow a predetermined architectural model.<br \/>\nWhat matters most are your processes, domains, system dependencies, and business objectives.<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705587310854{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#000000&#8243; css=&#8221;.vc_custom_1756733273557{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1611218644223{padding-right: 35px !important;}&#8221;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">FULL-SERVICE FOR YOUR DIGITAL CHALLENGE<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">No matter what digital challenge you are facing, we will support you. With various specialists in our team and our network of experts, we find the right solution for every problem.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#ffffff;font-family:DinWebPro Bold;'>Enterprise Delivery<\/h2><h3 style='color:#ffffff;'>Turning Strategy into Results<\/h3><\/div><div class='teasertext'><div class='wpb_wrapper'>Erfolgreiche Softwareprojekte entstehen nicht zuf\u00e4llig. Mit einem strukturierten Delivery-Ansatz verbinden wir Business-Anforderungen, Technologie und Umsetzung zu skalierbaren L\u00f6sungen, die messbaren Mehrwert schaffen.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/how-we-deliver\/enterprise-delivery\/' style='color:#ffffff;'>Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser__HowWeDeliver_EnterpriseDelivery.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser__HowWeDeliver_EnterpriseDelivery-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#000000;font-family:DinWebPro Bold;'>Collaboration<\/h2><h3 style='color:#000000;'>Better Together<\/h3><\/div><div class='teasertext'><div class='wpb_wrapper'>Successful digital initiatives are built on strong partnerships. By working closely with our clients and an extended network of specialists, we combine expertise, transparency, and shared responsibility to achieve lasting success.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/how-we-deliver\/collaboration-model\/' style='color:#000000;'>Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser_HowWeDeliver_CollaborationModel.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser_HowWeDeliver_CollaborationModel-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#ffffff;font-family:DinWebPro Bold;'>AI augmented Delivery<\/h2><h3 style='color:#ffffff;'>Human Expertise. AI Efficiency.<\/h3><\/div><div class='teasertext'><div class='wpb_wrapper'>Artificial intelligence is transforming software development. We apply it where it creates real value\u2014accelerating delivery, increasing transparency, and allowing our experts to focus on solving your most complex business challenges.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/how-we-deliver\/ai-augmented-delivery\/' style='color:#ffffff;'>Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser__HowWeDeliver_AI_augmentedDelivery.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser__HowWeDeliver_AI_augmentedDelivery-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#ffffff;font-family:DinWebPro Bold;'>Quality &amp; Security<\/h2><h3 style='color:#ffffff;'>Built for Long-Term Success<\/h3><\/div><div class='teasertext'><div class='wpb_wrapper'>Quality and security are fundamental to every enterprise solution we build. By embedding both into architecture, development, and delivery from day one, we create software that is reliable, secure, and built to last.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/how-we-deliver\/quality-and-security\/' style='color:#ffffff;'>Details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser_HowWeDeliver_Quality_Security.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/06\/Teaser_HowWeDeliver_Quality_Security-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"Master Data Management (MDM) Reliable master data for end-to-end processes, well-informed decisions, and scalable digital business models Why MDM? Customer, [...]","protected":false},"author":1,"featured_media":43876,"parent":19720,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-32373","page","type-page","status-publish","has-post-thumbnail","hentry","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master Data Management: Strategy and Implementation<\/title>\n<meta name=\"description\" content=\"We develop and implement MDM solutions for consistent customer, product, and supplier data - from strategy and governance to integration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/master-data-management-strategy-and-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MDM\" \/>\n<meta property=\"og:description\" content=\"We develop and implement MDM solutions for consistent customer, product, and supplier data - 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