{"id":34030,"date":"2023-04-05T13:40:16","date_gmt":"2023-04-05T11:40:16","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/download-studie-b2b-commerce-2\/"},"modified":"2024-09-19T14:53:00","modified_gmt":"2024-09-19T12:53:00","slug":"download-study-b2b-commerce-2","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/download-study-b2b-commerce-2\/","title":{"rendered":"Download IFH K\u00f6ln Study 2023 B2B &#8211; Part 2"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1681714519350{margin-right: 0px !important;margin-bottom: 100px !important;margin-left: 50px !important;padding-right: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_introduction\"><span style=\"color: #ef6c00;\">STUDY<\/span><\/h2>\n<h1>B2B Commerce \u2013<\/h1>\n<h2 class=\"headline_introduction\">B2B Commerce \u2013 Caught between economic stress test and digital efficiency<\/h2>\n<h2 class=\"headline_introduction\"><span style=\"color: #ef6c00;\">Part II<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;Download&#8221; color=&#8221;warning&#8221; link=&#8221;url:%23downloadstudy2&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1677600809681{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Digitization &#8211; Key to Success?<\/h3>\n<p>B2B companies are still struggling with many challenges. Energy crisis, shortage of skilled workers, inflation, new competitive situations&#8230;. It is often claimed that digitalization is the solution to many of these problems. Is that really the case?<\/p>\n<p>In theory, that may well be true. But digitization is not simply digitization. It also requires expert knowledge, a suitable concept, and the right technology.<\/p>\n<p>In a joint study with ECC K\u00d6LN, B2B manufacturers and wholesalers were asked about various topics relating to economic challenges, measures, and their digitization initiatives.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1677600860336{margin-left: 30px !important;}&#8221;][vc_column_text]<b>CONTENT<\/b><\/p>\n<ul>\n<li><span style=\"color: #337fff;\">Initiated and cancelled digitization projects.<\/span><\/li>\n<li><span style=\"color: #337fff;\">Decision criteria<\/span><\/li>\n<li><span style=\"color: #337fff;\">Investments<\/span><\/li>\n<li><span style=\"color: #337fff;\">Success-critical digitization projects for the next 5 years<\/span><\/li>\n<li><span style=\"color: #337fff;\">Monitoring the impact of digitization and IT projects<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1677761438128{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Part 2 of the study: The right approach to digitization<\/h3>\n<p>Despite the challenging times in the wake of the multiple crises, the majority of B2B companies continue to invest more in the area of digitization. In this 2nd part of the study, manufacturers and wholesalers were asked specifically about their digitization projects &#8211; from high abandonment rates to nebulous KPIs, investment preferences, and their biggest challenges.<\/p>\n<p>There are many surprising insights to discover. For questions about the study or to discuss specific solutions, contact <a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;34068&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1677600501542{margin-left: 30px !important;}&#8221;][vc_column_text]<\/p>\n<h1 class=\"headline_superbig\" style=\"text-align: center;\"><span style=\"color: #00bf7f;\">62 %<\/span><\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>invest more in digitization projects<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;50&#8243; accent_color=&#8221;#00bf7f&#8221;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>13% as before<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1681714490022{margin-bottom: 50px !important;}&#8221; el_id=&#8221;downloadstudy2&#8243;][vc_column][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1724317649240{margin-bottom: 100px !important;}&#8221; el_id=&#8221;downloadsection&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Download<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]Download Part 2 of the study &#8220;B2B Commerce &#8211; caught between economic stress test and digital efficiency&#8221; for free.[\/vc_column_text][vc_empty_space][vc_column_text]<div class='_form_128'><\/div><script type='text\/javascript' src='https:\/\/striped-giraffe.activehosted.com\/f\/embed.php?static=0&id=128&6A05E7D97785C&nostyles=0&preview=0'><\/script>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;34022&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1726750335072{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;padding-left: 100px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1726750330001{padding-left: 75px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1681305970197{margin-left: 25px !important;}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Part 1<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Part 1 of the study addresses the impact of the current crises, pricing policy, and the outlook in e-commerce:<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/download-study-b2b-commerce-1\/\">Download Part 1<\/a><\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;34045&#8243; img_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1681301418090{margin-right: 50px !important;margin-left: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1652087562859{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Are you interested in exchanging ideas on this topic?<\/h3>\n<p>Then contact us at <a href=\"mailto:ecommerce@striped-giraffe.com\">ecommerce@striped-giraffe.com<\/a>.[\/vc_column_text][vc_empty_space]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Schedule a meeting<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1652089948269{margin-left: 50px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1681306236377{margin-top: 100px !important;}&#8221;]<\/p>\n<h2 class=\"headline_introduction\"><span style=\"color: #ffffff;\">More Insights<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1655133037485{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #000000 !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1610013762619{padding-right: 25px !important;}&#8221;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">WE CREATE ADDED VALUE<\/span> <span style=\"color: #ffffff;\">FOR OUR\u00a0 CUSTOMERS.<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our <a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/insights\/\">Insights<\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h3 style='text-transform:uppercase;color:#000000;font-family:DinWebPro Bold;'>Study - Part 1<\/h3><h2 style='text-transform:none;color:#ffffff;'>B2B Commerce - caught between economic stress test and digital efficiency<\/h2><\/div><div class='teasertext'><div class='wpb_wrapper'>In a joint study with ECC K\u00d6LN, B2B manufacturers and wholesalers were surveyed on various topics relating to economic challenges, measures, and e-commerce trends.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/download-study-b2b-commerce-1\/' style='color:#000000;'>Download<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2023\/03\/Teaser_b2b_study-1-600x960.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2023\/03\/Teaser_b2b_study-1-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h2 style='color:#ef6c00;font-family:DinWebPro Bold;'>B2B Commerce <\/h2><h3 style='color:#ffffff;'>More than just an online shop<\/h3><\/div><div class='teasertext'><div class='wpb_wrapper'>To meet the expectations of business customers, B2B platforms should include multiple functionalities and capabilities that cannot be found in online retail stores.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/ebook-b2b-commerce\/' style='color:#ffffff;'>Download<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2022\/03\/Teaser_E-Book_B2B-Commerce.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2022\/03\/Teaser_E-Book_B2B-Commerce-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"STUDY B2B Commerce \u2013 B2B Commerce \u2013 Caught between economic stress test and digital efficiency Part II Download Digitization - 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