{"id":38542,"date":"2024-09-30T16:59:33","date_gmt":"2024-09-30T14:59:33","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/collaboration\/partner\/ecommerce-technologien-beispiel\/"},"modified":"2026-01-26T14:59:59","modified_gmt":"2026-01-26T13:59:59","slug":"ecommerce-systems","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/","title":{"rendered":"E-Commerce Systems"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over li|description^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel&#8221; css=&#8221;.vc_custom_1730734758589{margin-bottom: 50px !important;padding-top: 200px !important;padding-bottom: 200px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1><span style=\"color: #ffffff;\">E-Commerce<br \/>\nSystems<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1727357514292{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9d16a83d-0ffb-433d-8d97-66129a8d3c9b\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">E-commerce systems enable efficient online sales, manage integrations, personalize customer experiences, scale operations, and support omnichannel commerce solutions.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 z-10 -mt-1 bg-token-main-surface-primary md:absolute flex\">\n<div class=\"flex items-center\">\n<p>&nbsp;<\/p>\n<div class=\"flex\"><\/div>\n<h2 class=\"headline_superbig\"><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1727365832572{margin-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">What we<br \/>\noffer<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Essentially, e-commerce systems are used to enable and optimize customer interactions across various digital channels. There is no <b>single<\/b> right solution, because the goals and requirements are different in every company.<\/p>\n<p>We therefore focus on the question: <b>Which technology is BEST for YOUR company?<\/b><\/p>\n<p>In doing so, we take into account the business requirements as well as your IT landscape. Overall, an e-commerce technology should fulfill the following core tasks:<\/p>\n<ul>\n<li>Development and operation of online shops and marketplaces<\/li>\n<li>Presentation of products and their management (PIM\/PCM)<\/li>\n<li>Order processing<\/li>\n<li>Payment processes (payment solution)<\/li>\n<li>Customer service<\/li>\n<li>Integration with social media and other channels<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715120127{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Our<br \/>\ntechnologies<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>E-Commerce<\/h2>\n<p>To support the e-commerce, marketing, and IT managers of many well-known companies, we work with experts who are proficient in the following systems:[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715088860{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38462&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/sap-commerce-cloud\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38464&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-technologies\/commercetools\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38466&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/broadleaf-commerce\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38468&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/vtex\/&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715081286{margin-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38470&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38472&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1745855328972{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Middle\/integration layer<\/h2>\n<p>As a central element of API-first architectures, the middle or integration layer enables clearly defined interface logic between the front and back end. It abstracts complex system landscapes and provides standardized, consistent APIs that significantly increase development speed, scalability, and system independence. Many e-commerce platforms already offer an integrated middle layer. Alternatively, specialized providers offer dedicated solutions \u2013 or you can have the middle layer developed individually.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715081286{margin-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;39854&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/alokai\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715120127{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>PIM\/PCM<\/h2>\n<p><a href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce\/pim\/\">PIM (Product Information Management)<\/a> or PCM supports omnichannel commerce by centrally bundling all relevant product data and simultaneously providing it consistently across various channels such as e-commerce websites, mobile apps, marketplaces and social media platforms.<\/p>\n<p>Real-time synchronization of changes ensures that your customers can access up-to-date and accurate product information wherever they are. Manual data entry and the potential for errors are minimized.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1730715081286{margin-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;2\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38474&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;38320&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1729503505109{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"color: #ffffff;\">Our website also contains general information on <a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce\/technology\/\">e-commerce technologies<\/a> and <a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/it-architecture\/ecommerce-architecture\/\">e-commerce architecture<\/a>.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Besides the systems mentioned, we can also provide you with technical support in the areas of <a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/business_intelligence\/\">data analysis<\/a> and consent management.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Don&#8217;t see your solution here? Get in touch and we will work with you to determine who from our company or our network of experts can help you.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705587310854{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1725457444029{margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #000000 !important;}&#8221; el_id=&#8221;downloadsection&#8221;][vc_column el_class=&#8221;footerform&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef6c00;\">newsletter subscription<\/span><\/h3>\n<h2 class=\"headline_superbig\" style=\"color: #fff; text-align: center;\">Stay tuned!<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner el_id=&#8221;wpcf7_form&#8221;][vc_column_inner][vc_column_text el_id=&#8221;acnews&#8221;]<div class='_form_144'><\/div><script type='text\/javascript' src='https:\/\/striped-giraffe.activehosted.com\/f\/embed.php?static=0&id=144&69E1F9CBBC421&nostyles=0&preview=0'><\/script>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38481,"parent":38537,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - 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