{"id":38646,"date":"2024-11-11T16:06:46","date_gmt":"2024-11-11T15:06:46","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/technologies\/ecommerce-technologies\/vtex\/"},"modified":"2024-11-28T11:07:39","modified_gmt":"2024-11-28T10:07:39","slug":"vtex","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/vtex\/","title":{"rendered":"VTEX &#8211; Details"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over li|description^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel&#8221; css=&#8221;.vc_custom_1731333594874{padding-top: 200px !important;padding-bottom: 200px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3><span style=\"color: #ef6c00;\">E-Commerce Systems<\/span><\/h3>\n<h1><span style=\"color: #ffffff;\">VTEX<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1731491691816{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;38468&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1731491698251{padding-top: 50px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"499a3e0e-86a5-4791-9849-10dfcbfc571f\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">VTEX is particularly relevant for fast-growing, omnichannel-oriented B2C and D2C companies<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1731510865497{margin-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Product details<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><b>Technology<br \/>\n<\/b><\/span><strong>Cloud<\/strong>-native, API-driven commerce platform (<strong>SaaS<\/strong>), JavaScript and Node.js<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Cost model<br \/>\n<\/strong><\/span>SaaS-based licensing with a usage-based pricing model<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Business model<br \/>\n<\/strong><\/span>Ideal for B2C and D2C, increasingly also for B2B through specific adaptations and B2B features<\/p>\n<p><span style=\"color: #ef6c00;\"><b>Flexibility<\/b><\/span><\/p>\n<ul>\n<li>Headless and microservices architecture for modular customizations (MACH)<\/li>\n<li>App-based extensions and APIs allow adaptations without code changes to the core platform<\/li>\n<li>More limited flexibility compared to open-source solutions, but end-to-end adaptability in frontend and integrations<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>Future-proof<br \/>\n<\/strong><\/span><strong>Highly<\/strong> so, as cloud-native and scalable; platform grows with increasing demands and market trends<\/p>\n<p><span style=\"color: #ef6c00;\"><b>Features\/functions<\/b><\/span><\/p>\n<ul>\n<li>Native omnichannel features, including \u201cBuy Online, Pickup in Store\u201d and inventory management<\/li>\n<li>Intelligent promotions engine, A\/B testing, and CMS for personalized experiences<\/li>\n<li>Integrated marketplace and merchant management features for multi-vendor scenarios<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>More characteristics<br \/>\n<\/strong><\/span>Integrated tools and features to increase the conversion rate and optimize the customer journey, uses serverless infrastructure for high scalability and performance[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><b>Key aspects of operation<\/b><\/span><\/p>\n<ul>\n<li>User-friendly, intuitive admin interface<\/li>\n<li>Drag-and-drop functionalities for simple adjustments<\/li>\n<li>Integrated dashboard for analysis and reports<\/li>\n<li>Little technical knowledge is required for basic adjustments, but developers are needed for more complex adjustments<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ef6c00;\">Estimated implementation effort:<\/span> <\/strong><\/p>\n<ul>\n<li><strong>Moderate<\/strong> as it is a SaaS solution, but customizations and integrations may be necessary<\/li>\n<li>Fast implementation thanks to pre-built modules and APIs, but customized features can increase the effort<\/li>\n<li>Implementation could take several weeks to months depending on the requirements<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><b>Estimated effort for operation<\/b><\/span><\/p>\n<ul>\n<li><b>Low to medium<\/b>, as VTEX, as a fully managed SaaS platform, takes over the majority of infrastructure and maintenance tasks<\/li>\n<li>Ongoing maintenance and updates are included, but regular adjustments and optimizations by internal teams or service providers are required<\/li>\n<li>Low operating costs compared to on-premise solutions, but continuous monitoring and performance optimization are required<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1731337382048{margin-bottom: 50px !important;margin-left: 70px !important;padding-top: 75px !important;padding-bottom: 75px !important;background-color: #ffffff !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">Best fit<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">VTEX is particularly suitable for companies that:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">want to implement <span style=\"color: #ef6c00;\">omnichannel strategies <\/span>and require seamless integration of online and offline channels<\/span><\/li>\n<li><span style=\"color: #ffffff;\">are <span style=\"color: #ef6c00;\">fast-growing e-commerce businesses<\/span> with high transaction volumes or plans for international expansion, such as FCMG, retail<\/span><\/li>\n<li><span style=\"color: #ffffff;\">run <span style=\"color: #ef6c00;\">B2C and D2C business models<\/span> and are looking for a user-friendly, scalable platform<\/span><\/li>\n<li><span style=\"color: #ffffff;\">want to implement <span style=\"color: #ef6c00;\">multi-vendor or marketplace models <\/span>to manage a large number of vendors and products<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731595581259{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_btn title=&#8221;ALL E-COMMERCE SYSTEMS&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-caret-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Fen%2Ftechnologies%2Fecommerce-systems%2F|title:E-Commerce-Technologien&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731595591568{margin-bottom: 100px !important;}&#8221;][vc_column][vc_separator border_width=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705587310854{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1731595900522{margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 50px !important;background-color: #000000 !important;}&#8221; el_id=&#8221;downloadsection&#8221;][vc_column el_class=&#8221;footerform&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef6c00;\">newsletter subscription<\/span><\/h3>\n<h2 class=\"headline_superbig\" style=\"color: #fff; text-align: center;\">Stay tuned!<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner el_id=&#8221;wpcf7_form&#8221;][vc_column_inner][vc_column_text el_id=&#8221;acnews&#8221;]<div class='_form_144'><\/div><script type='text\/javascript' src='https:\/\/striped-giraffe.activehosted.com\/f\/embed.php?static=0&id=144&6A10A64035D8E&nostyles=0&preview=0'><\/script>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":38542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38646","page","type-page","status-publish","hentry","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VTEX - Details - Striped Giraffe<\/title>\n<meta name=\"description\" content=\"Eine der E-Commerce-L\u00f6sungen am Markt, die uns beeindruckt hat, ist Broadleaf. 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