{"id":38678,"date":"2024-11-14T09:13:49","date_gmt":"2024-11-14T08:13:49","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/technologies\/cms\/adobe-experience-manager\/"},"modified":"2024-11-14T16:02:01","modified_gmt":"2024-11-14T15:02:01","slug":"adobe-experience-manager","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/technologies\/cms\/adobe-experience-manager\/","title":{"rendered":"Adobe Experience Manager &#8211; Details"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38510|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_CMS-1.jpg|caption^enterprise content management systems|alt^CMS|title^content management systems|description^enterprise content management systems&#8221; css=&#8221;.vc_custom_1731572221624{padding-top: 200px !important;padding-bottom: 200px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3><span style=\"color: #ef6c00;\">Content Management Technologies<\/span><\/h3>\n<h1><span style=\"color: #ffffff;\">Adobe Experience Manager<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1731573101639{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;38666&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1731573109443{padding-top: 50px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"499a3e0e-86a5-4791-9849-10dfcbfc571f\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">AEM is particularly relevant for large companies with extensive content and marketing requirements, especially in the B2C sector and for global brands<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1731334060703{margin-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Product<br \/>\nDetails<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><strong>Technology<br \/>\n<\/strong><\/span><strong>Cloud<\/strong>-based, Java-based, modular CMS<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Cost model<br \/>\n<\/strong><\/span>License fees based on scope of use and company size<\/p>\n<p><span style=\"color: #ef6c00;\"><strong><b>Business model<\/b><br \/>\n<\/strong><\/span>Large, international B2C companies<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Flexibility<br \/>\n<\/strong><\/span><strong>High<\/strong> flexibility thanks to headless options and APIs, also supports hybrid approaches<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Future-proof<br \/>\n<\/strong><\/span><strong>High<\/strong> due to regular updates; long-term development and maintenance by Adobe as an established provider<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Features\/functions<br \/>\n<\/strong><\/span>Personalized experiences, omnichannel publishing, digital asset management (DAM), workflows for content creation and approval, multisite management<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>More characteristics<br \/>\n<\/strong><\/span>Scalable for large volumes of content and complex projects; powerful analysis functions through integration with Adobe marketing tools; high-security standards and compliance[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><b>Key aspects of operation<\/b><\/span><\/p>\n<ul>\n<li>Intuitive but comprehensive user interface that requires training to fully utilize its many features<\/li>\n<li>Visual content authoring with drag-and-drop that enables quick editing of pages and assets<\/li>\n<li>Personalized dashboards for workflows and quick collaboration; ideal for teams with clear approval processes<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>Estimated effort for implementation<\/strong><\/span><\/p>\n<ul>\n<li><strong>High<\/strong> &#8211; AEM is a complex system with intensive customization and integration requirements, especially in companies with existing infrastructures<\/li>\n<li>Implementation time can take several months, depending on the scope of the project and the number of systems to be integrated (e.g. CRM, e-commerce)<\/li>\n<li>Training and configuration for different user roles are necessary to realize the full benefit<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>Estimated costs for operation<\/strong><\/span><\/p>\n<ul>\n<li><strong>Medium to high<\/strong> &#8211; As it is a powerful but complex solution, ongoing maintenance and support from Adobe or certified partners is common<\/li>\n<li>Operating costs are often high, especially due to license costs and ongoing adjustments to keep pace with market requirements<\/li>\n<li>Regular updates and security audits are required to ensure maximum stability and security<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1731337382048{margin-bottom: 50px !important;margin-left: 70px !important;padding-top: 75px !important;padding-bottom: 75px !important;background-color: #ffffff !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">Best fit<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">Adobe Experience Manager is particularly suitable for companies that:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><span style=\"color: #ef6c00;\">operate globally<\/span> and want to centrally manage multiple brands or websites with multilingualism and localized customization<\/span><\/li>\n<li><span style=\"color: #ffffff;\">have complex content management requirements, including <span style=\"color: #ef6c00;\">digital asset management (DAM) <\/span>and workflows for content creation and approval<\/span><\/li>\n<li><span style=\"color: #ffffff;\">want <span style=\"color: #ef6c00;\">tight integration with marketing and analytics tools,<\/span> such as Adobe Analytics and Adobe Target, for accurate tracking and data-driven decisions<\/span><\/li>\n<li><span style=\"color: #ffffff;\">want to provide <span style=\"color: #ef6c00;\">omnichannel experiences<\/span> and strive for a consistent presence across web, mobile apps, social media, and other channels.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">require <span style=\"color: #ef6c00;\">a high degree of personalization<\/span> to tailor content to different target groups and individual user needs.<\/span><\/li>\n<li><span style=\"color: #ffffff;\">need <span style=\"color: #ef6c00;\">high scalability and performance<\/span> for extensive content libraries and high user numbers<\/span><\/li>\n<li><span style=\"color: #ffffff;\">need to implement <span style=\"color: #ef6c00;\">security and compliance requirements<\/span> such as GDPR or HIPAA and value regular updates and high-security standards<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731595000153{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_btn title=&#8221;ALLE CONTENT MANAGEMENT-TECHNOLOGIEN&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-caret-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Fde%2Ftechnologien%2Fcms%2F|title:E-Commerce-Technologien&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731595007428{margin-bottom: 100px !important;}&#8221;][vc_column][vc_separator border_width=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705587310854{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; 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