{"id":38921,"date":"2024-11-27T14:38:43","date_gmt":"2024-11-27T13:38:43","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/technologies\/ecommerce-technologies\/commercetools\/"},"modified":"2024-11-28T13:45:12","modified_gmt":"2024-11-28T12:45:12","slug":"commercetools","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/","title":{"rendered":"Commercetools &#8211; Details"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over li|description^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel&#8221; css=&#8221;.vc_custom_1731333594874{padding-top: 200px !important;padding-bottom: 200px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3><span style=\"color: #ef6c00;\">E-Commerce Systems<\/span><\/h3>\n<h1><span style=\"color: #ffffff;\">commercetools<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1731491691816{padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;38464&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1731491698251{padding-top: 50px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"499a3e0e-86a5-4791-9849-10dfcbfc571f\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">commercetools is the scalable, API-first e-commerce solution for innovative, complex, global, technology-driven businesses<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1731334060703{margin-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Product<br \/>\ndetails<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><strong>Technology<br \/>\n<\/strong><\/span><strong>Cloud-native<\/strong> architecture, based on <strong>MACH principles<\/strong>, Java (backend), frontend is flexible (React, Angular, etc.)<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Cost model<\/span><br \/>\n<\/strong>License-based billing, depending on usage<\/p>\n<p><strong><span style=\"color: #ef6c00;\">Business model<\/span><br \/>\n<\/strong>B2C, B2B and D2C<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Flexibility<\/strong><\/span><\/p>\n<ul>\n<li>Headless and microservices architecture for modular customization (MACH)<\/li>\n<li>Fully modular, allows customized solutions<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ef6c00;\">Future-proof<\/span><br \/>\n<\/strong><strong>Highly<\/strong> cloud-native and scalable; compatible with the latest technologies and trends<\/p>\n<p><span style=\"color: #ef6c00;\"><strong>Features\/functions<\/strong><\/span><\/p>\n<ul>\n<li>Support for complex pricing and promotion logic<\/li>\n<li>Reliable tools for global trade, including international shipping, tax compliance, and support for multiple currencies and languages<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>More characteristics<br \/>\n<\/strong><\/span>Strong focus on performance and speed, broad partner ecosystem for enhancements and support.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<span style=\"color: #ef6c00;\"><strong>Key aspects of operation<\/strong><\/span><\/p>\n<ul>\n<li>Operation requires API management and integration with existing systems<\/li>\n<li>Expertise in cloud-native and headless architectures required<\/li>\n<li>Supports rapid adjustments and growth without sacrificing performance<\/li>\n<li>Automatic updates and security patches reduce manual effort<\/li>\n<li>Operating costs scale according to API usage and volume<\/li>\n<\/ul>\n<p><span style=\"color: #ef6c00;\"><strong>Estimated effort for implementation<\/strong><\/span><\/p>\n<ul>\n<li><strong>Medium to high<\/strong>, depending on complexity and integration requirements<\/li>\n<li>Typically 6-12 months for medium to large projects<\/li>\n<li>Initial effort high as technical expertise required for API integration and customization<\/li>\n<li>Efficiency can be increased by using accelerators and ready-made modules<\/li>\n<\/ul>\n<p><strong>Estimated operating costs<\/strong><\/p>\n<ul>\n<li><strong>Medium to high<\/strong>, depending on API usage and number of integrations<\/li>\n<li>Ongoing efforts for maintenance, scaling, and monitoring of the cloud infrastructure<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1731337382048{margin-bottom: 50px !important;margin-left: 70px !important;padding-top: 75px !important;padding-bottom: 75px !important;background-color: #ffffff !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\"><span style=\"color: #ffffff;\">Best Fit<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">commercetools is particularly suitable for companies:<\/span><\/h3>\n<h3><\/h3>\n<ul>\n<li><span style=\"color: #ffffff;\">for whom <span style=\"color: #ef6c00;\">scalability<\/span> is paramount and who expect significant traffic or international expansion<\/span><\/li>\n<li><span style=\"color: #ffffff;\">who need advanced, <span style=\"color: #ef6c00;\">customized features<\/span> (e.g. personalized pricing, advanced promotions, complex product catalogs)<\/span><\/li>\n<li><span style=\"color: #ffffff;\">who want to offer a seamless <span style=\"color: #ef6c00;\">omnichannel experience<\/span><\/span><\/li>\n<li><span style=\"color: #ffffff;\">who have <span style=\"color: #ef6c00;\">internal<\/span> or <span style=\"color: #ef6c00;\">external<\/span> <span style=\"color: #ef6c00;\">development teams<\/span> to take full advantage of commercetools&#8217; flexibility and complex integrations<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731599235563{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_btn title=&#8221;ALL E-COMMERCE SYSTEMS&#8221; align=&#8221;left&#8221; i_icon_fontawesome=&#8221;fas fa-caret-right&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Fen%2Ftechnologies%2Fecommerce-systems%2F|title:E-Commerce%20Systems&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1731599235563{margin-bottom: 100px !important;}&#8221;][vc_column][vc_separator border_width=&#8221;3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705587310854{margin-bottom: 50px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1725457444029{margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #000000 !important;}&#8221; el_id=&#8221;downloadsection&#8221;][vc_column el_class=&#8221;footerform&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ef6c00;\">newsletter subscription<\/span><\/h3>\n<h2 class=\"headline_superbig\" style=\"color: #fff; text-align: center;\">Stay tuned!<\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_row_inner el_id=&#8221;wpcf7_form&#8221;][vc_column_inner][vc_column_text el_id=&#8221;acnews&#8221;]<div class='_form_144'><\/div><script type='text\/javascript' src='https:\/\/striped-giraffe.activehosted.com\/f\/embed.php?static=0&id=144&6A1465C4A3CDE&nostyles=0&preview=0'><\/script>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^38480|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/Header_Technologies_E-Commerce-1.jpg|caption^e-commerce technologies, PIM\/PCM, marketplaces, payment, omnichannel|alt^e-commerce technologies|title^Image of data processing with credit card and smartphone over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38464,"parent":38542,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38921","page","type-page","status-publish","has-post-thumbnail","hentry","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercetools - Details - Striped Giraffe<\/title>\n<meta name=\"description\" content=\"commercetools is the scalable, API-first e-commerce solution for innovative, complex, global, technology-driven businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercetools - Details\" \/>\n<meta property=\"og:description\" content=\"commercetools is the scalable, API-first e-commerce solution for innovative, complex, global, technology-driven businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/\" \/>\n<meta property=\"og:site_name\" content=\"Striped Giraffe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T12:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2024\/11\/commercetools-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/\",\"name\":\"Commercetools - Details - Striped Giraffe\",\"isPartOf\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#website\"},\"datePublished\":\"2024-11-27T13:38:43+00:00\",\"dateModified\":\"2024-11-28T12:45:12+00:00\",\"description\":\"commercetools is the scalable, API-first e-commerce solution for innovative, complex, global, technology-driven businesses.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/commercetools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Technologies\",\"item\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce Systems\",\"item\":\"https:\/\/www.striped-giraffe.com\/en\/technologies\/ecommerce-systems\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Commercetools &#8211; 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