{"id":42295,"date":"2026-01-19T14:14:05","date_gmt":"2026-01-19T13:14:05","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/?page_id=42295"},"modified":"2026-01-22T09:09:51","modified_gmt":"2026-01-22T08:09:51","slug":"pim","status":"publish","type":"page","link":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/","title":{"rendered":"PIM"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^42273|url^https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2026\/01\/Header_PIM.jpg|caption^PIM|alt^PIM|title^PIM|description^PIM&#8221; css=&#8221;.vc_custom_1768829003607{padding-top: 50px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css_animation=&#8221;slideInUp&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\">PIM<\/h1>\n<h2 class=\"headline_introduction\"><span style=\"color: #ef6c00;\">Product<\/span> Information<br \/>\nManagement<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; el_class=&#8221;closetotop&#8221; css=&#8221;.vc_custom_1768836538828{padding-top: 50px !important;padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_column_text css=&#8221;.vc_custom_1769069371450{padding-bottom: 50px !important;}&#8221;]<\/p>\n<h2 class=\"headline_superbig\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">central system for product data<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1768836523107{margin-bottom: 50px !important;margin-left: 0px !important;padding-top: 100px !important;padding-bottom: 50px !important;}&#8221; el_class=&#8221;closetotop&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">The importance<\/span><br \/>\n<span style=\"color: #ffffff;\">of PIM<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1611249278937{padding-left: 0px !important;}&#8221;][vc_column_text]<span style=\"color: #ffffff;\">In digital commerce, product data determines visibility, trust, and sales. The larger the product range, channels, and markets become, the faster decentralized data sources reach their limits. A PIM provides the necessary <span style=\"color: #ef6c00;\">structural control <\/span>here \u2014 and thus becomes the basis for scalable e-commerce.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">Consistency across all touchpoints<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Customers expect identical, complete, and reliable information\u2014regardless of whether they are buying in a store, on marketplaces, price comparison sites, or social commerce channels. PIM ensures that the same, verified database is used everywhere.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Speed in assortment management<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">New products, variants, markets, or languages can be managed centrally and rolled out automatically. Without PIM, launches become a manual, never-ending task\u2014with delays and loss of quality.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Making complexity manageable<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Modern product worlds consist of attributes, media, translations, classifications, and channel-dependent requirements. PIM structures this diversity and prevents operational overload.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Efficiency instead of blind data maintenance<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Product data is maintained once and used multiple times. Teams no longer work in parallel lists, but along clear processes and workflows.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Marketplace and platform capability<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Each platform requires its own structures and data logic. A PIM automatically translates central product information into the respective target systems \u2013 quickly, scalably, and with few errors.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\">Data quality as a sales factor<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">Complete and structured product information increases findability, conversion, and reduces returns. PIM makes data quality measurable and controllable.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1685022732669{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 data-start=\"2885\" data-end=\"2914\">What really<br \/>\nmatters<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1611249278937{padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Clean, future-proof data model before system decision<\/li>\n<li>Clear roles between ERP, MDM, PIM, and shop<\/li>\n<li>Channel thinking from the outset (feeds, marketplaces, internationalization)<\/li>\n<li>Automated workflows instead of manual maintenance<\/li>\n<li>Data quality as a KPI, not as a by-product<\/li>\n<li>PIM as a strategic platform, not as a product data repository<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<span data-teams=\"true\">A successful PIM strategy does not replace MDM, but complements it \u2014 with clearly defined ownership, lifecycle stages, and boundaries between canonical master data and channel-specific product information.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1768837652468{margin-bottom: 50px !important;padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">PIM&#8217;s future<\/span><br \/>\n<span style=\"color: #ffffff;\">in commerce<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">From data management to experience engine<\/span><\/h3>\n<ul>\n<li><span style=\"color: #ffffff;\">PIM becomes the hub for personalized, context-dependent product information<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Seamless integration with composable\/headless commerce<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Automated content generation and attribute enrichment<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Real-time syndication across marketplaces and ecosystems<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Foundation for autonomous, data-driven commerce processes<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">Product data is evolving from a static catalog element to a dynamic, intelligent sales asset.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">A powerful PIM is the indispensable foundation for this.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1704804143598{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2>Core functions<br \/>\nof a<br \/>\nPIM system<\/h2>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<table>\n<thead>\n<tr>\n<th>Function<\/th>\n<th>Benefit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Centralized data repository<\/td>\n<td>One consistent golden record for all product information<\/td>\n<\/tr>\n<tr>\n<td>Data enrichment<\/td>\n<td>Editorial quality, attributes, classifications, translations<\/td>\n<\/tr>\n<tr>\n<td>Workflow management<\/td>\n<td>Roles, approvals, version control, and quality assurance<\/td>\n<\/tr>\n<tr>\n<td>Multichannel publishing<\/td>\n<td>Automated distribution to e-commerce, catalogs, marketplaces<\/td>\n<\/tr>\n<tr>\n<td>Data quality tools<\/td>\n<td>Validation, duplicate detection, KPI monitoring<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1768837899571{margin-bottom: 100px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2>Selection &amp;<br \/>\nImplementation<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Typical pitfalls<\/h2>\n<h3>1. Treating PIM as a pure IT project<\/h3>\n<p>A PIM rarely fails technically\u2014it fails organizationally. Without clear responsibilities, data processes, and governance, it remains just another tool with no impact.<\/p>\n<h3>2. Unclear system leadership<\/h3>\n<p>Who is responsible for which data?<\/p>\n<p>ERP? MDM? PIM? Shop?<\/p>\n<p>A lack of clarity inevitably leads to duplicates, inconsistencies, and manual workarounds.<\/p>\n<h3>3. Deciding on a tool too early<\/h3>\n<p>Many choose software before they have defined data models, assortment logic, and target channels. The result: expensive adjustments or structural dead ends.<\/p>\n<h3>4. Underestimating media and content<\/h3>\n<p>Images, documents, language versions, variant logic\u2014this is exactly where operational complexity arises. If DAM and PIM don&#8217;t work together properly, everything slows down.<\/p>\n<h3>5. Lack of data quality KPIs<\/h3>\n<p>Without measurability, there can be no prioritization. Successful PIM setups define clear quality metrics (completeness, channel maturity, attribute coverage).<\/p>\n<h3>6. Integrating marketplace requirements too late<\/h3>\n<p>Amazon, Zalando, OTTO, industry platforms \u2013 each platform has its own taxonomies. Those who only take this into account after rollout lose a great deal of efficiency.<\/p>\n<h3>7. Scaling without governance<\/h3>\n<p>Assortment grows faster than data structures \u2192 Chaos only reproduces itself in a centralized manner.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1705592112843{margin-bottom: 100px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Let&#8217;s talk<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Do you need a <strong>specific\u00a0offer<\/strong> or a <strong>sparring partner <\/strong>to discuss ideas?<\/h3>\n<h3>Just contact us:<\/h3>\n<ul>\n<li><a href=\"mailto:experts@striped-giraffe.com\">experts@striped-giraffe.com<\/a><\/li>\n<li><span style=\"color: #ef6c00;\">+49 (0)89-416 126-667<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]<a class=\"calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/striped-giraffe\/30min'});return false;\">Or book a meeting<\/a>[vc_column_text css=&#8221;.vc_custom_1705587124145{margin-top: 32px !important;}&#8221;]<\/p>\n<h3>We will be happy to support you.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1655133037485{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #000000 !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1610013762619{padding-right: 25px !important;}&#8221;][vc_column_text]<\/p>\n<h2><span style=\"color: #ef6c00;\">WE CREATE ADDED VALUE<\/span> <span style=\"color: #ffffff;\">FOR OUR\u00a0 CUSTOMERS.<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our <a style=\"color: #ffffff;\" href=\"https:\/\/www.striped-giraffe.com\/en\/insights\/\">Insights<\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h3 style='text-transform:uppercase;color:#ef6c00;font-family:DinWebPro Bold;'>E-Book<\/h3><h2 style='text-transform:none;color:#ffffff;'>B2B Commerce - More than just an online shop<\/h2><\/div><div class='teasertext'><div class='wpb_wrapper'>Companies that no longer view commerce as a shop, but as a value-added platform, gain strategic advantages: greater efficiency, more stable margins, better controllability, and a customer experience that creates loyalty.<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/ebook-b2b-commerce\/' style='color:#000000;'>Open E-Book<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2025\/12\/B2B-Commerce-More-than-just-an-online-shop-teaser-1-1.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2025\/12\/B2B-Commerce-More-than-just-an-online-shop-teaser-1-1-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"templatera_shortcode\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id='' class='teaserbox  overlay'><div class='teaserbox_inner'><div class='teaserheadline'><h3 style='text-transform:uppercase;color:#ffffff;font-family:DinWebPro Bold;'>IT Report<\/h3><h2 style='text-transform:none;color:#ef6c00;'>DIGITIZATION PROJECTS<\/h2><\/div><div class='teasertext'><div class='wpb_wrapper'>In order to achieve digital transformation, companies need to implement various digitalization projects. But how do you ensure that they are successful?<\/div><\/div><div class='teaserlink'><a href='https:\/\/www.striped-giraffe.com\/en\/it-report-digitization-projects\/' style='color:#ffffff;'>More details<\/a><\/div><div class='wpb_single_image desktop_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2023\/11\/IT-Report-2023-600x960.jpg' \/><\/div><div class='wpb_single_image mobile_only'><img src='https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2023\/11\/IT-Report-2023-600x700.jpg' \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"PIM Product Information Management central system for product data The importance of PIM In digital commerce, product data determines visibility, [...]","protected":false},"author":2,"featured_media":0,"parent":19436,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42295","page","type-page","status-publish","hentry","wpbf-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PIM<\/title>\n<meta name=\"description\" content=\"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIM\" \/>\n<meta property=\"og:description\" content=\"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/\" \/>\n<meta property=\"og:site_name\" content=\"Striped Giraffe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T08:09:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/\",\"name\":\"PIM\",\"isPartOf\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#website\"},\"datePublished\":\"2026-01-19T13:14:05+00:00\",\"dateModified\":\"2026-01-22T08:09:51+00:00\",\"description\":\"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Expertise\",\"item\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce OLD\",\"item\":\"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PIM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#website\",\"url\":\"https:\/\/www.striped-giraffe.com\/de\/\",\"name\":\"Striped Giraffe\",\"description\":\"Ihr zuverl\u00e4ssiger Anbieter f\u00fcr digitale Enterprise-L\u00f6sungen\",\"publisher\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.striped-giraffe.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#organization\",\"name\":\"Striped Giraffe\",\"url\":\"https:\/\/www.striped-giraffe.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg\",\"contentUrl\":\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg\",\"caption\":\"Striped Giraffe\"},\"image\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PIM","description":"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/","og_locale":"en_US","og_type":"article","og_title":"PIM","og_description":"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.","og_url":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/","og_site_name":"Striped Giraffe","article_modified_time":"2026-01-22T08:09:51+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/","url":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/","name":"PIM","isPartOf":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#website"},"datePublished":"2026-01-19T13:14:05+00:00","dateModified":"2026-01-22T08:09:51+00:00","description":"A PIM provides the necessary structural control here\u2014and thus becomes the basis for scalable e-commerce.","breadcrumb":{"@id":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/pim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Expertise","item":"https:\/\/www.striped-giraffe.com\/en\/expertise\/"},{"@type":"ListItem","position":2,"name":"E-Commerce OLD","item":"https:\/\/www.striped-giraffe.com\/en\/expertise\/e-commerce-old\/"},{"@type":"ListItem","position":3,"name":"PIM"}]},{"@type":"WebSite","@id":"https:\/\/www.striped-giraffe.com\/de\/#website","url":"https:\/\/www.striped-giraffe.com\/de\/","name":"Striped Giraffe","description":"Ihr zuverl\u00e4ssiger Anbieter f\u00fcr digitale Enterprise-L\u00f6sungen","publisher":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.striped-giraffe.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.striped-giraffe.com\/de\/#organization","name":"Striped Giraffe","url":"https:\/\/www.striped-giraffe.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg","contentUrl":"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2021\/01\/giraffe_white.svg","caption":"Striped Giraffe"},"image":{"@id":"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/42295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/comments?post=42295"}],"version-history":[{"count":5,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/42295\/revisions"}],"predecessor-version":[{"id":42316,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/42295\/revisions\/42316"}],"up":[{"embeddable":true,"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/pages\/19436"}],"wp:attachment":[{"href":"https:\/\/www.striped-giraffe.com\/en\/wp-json\/wp\/v2\/media?parent=42295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}