{"id":19848,"date":"2020-11-12T12:51:01","date_gmt":"2020-11-12T11:51:01","guid":{"rendered":"https:\/\/relaunch.striped-giraffe.com\/?p=19848"},"modified":"2021-04-22T11:49:38","modified_gmt":"2021-04-22T09:49:38","slug":"e-retailer-yearbook-2021-is-here","status":"publish","type":"post","link":"https:\/\/www.striped-giraffe.com\/en\/blog\/e-retailer-yearbook-2021-is-here\/","title":{"rendered":"\u201cE-Retailer Yearbook 2021\u201d is here!"},"content":{"rendered":"

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A comprehensive overview of\u00a0e-commerce\u00a0in the DACH region awaits you on about 100 pages of the\u00a0\u201cE-Retailer\u00a0Yearbook 2021\u201d<\/a>\u00a0\u2014 from the impact of the pandemic on online sales and the challenges of today\u2019s customer service to headless commerce, best-in-class print catalogs and most successful\u00a0e-commerce\u00a0personalities of 2020. You will also receive a detailed market analysis of the most important\u00a0e-commerce\u00a0sectors \u2014 from electronics and fashion to food and furniture.<\/h3>\n

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\u201cE-Retailer Yearbook 2021\u201d<\/a>\u00a0is the annual overview of mail order, cross-channel retail and\u00a0e-commerce\u00a0in the DACH region (covering Germany, Austria, and Switzerland). The yearbook is published by\u00a0HighText Verlag M\u00fcnchen<\/a>\u00a0in cooperation with the German\u00a0E-commerce\u00a0and Distance Selling Trade Association (Bundesverband\u00a0E-commerce\u00a0und Versandhandel Deutschland e.V. \u2014\u00a0bevh<\/a>).<\/p>\n

How will German\u00a0e-commerce\u00a0look like in\u00a02025?<\/strong><\/h2>\n

One of the most interesting parts of the yearbook \u2014 especially for\u00a0e-commerce\u00a0practitioners \u2014 are the results of a\u00a0long-term analysis of the German online trade development until 2025. The study covers 10\u00a0of the most important\u00a0e-commerce\u00a0segments, i.e. books, clothing and textiles, computers and accessories, consumer electronics, furniture, food, jewelry, office supplies, pet supplies, and\u00a0toys.<\/p>\n

In addition to insightful data showing the dynamics of the share of online sales in individual industries from 2007 through 2019, you can also find here a detailed analysis of trends in each segment, as well as scenarios for 2025.<\/p>\n

According to the study, in 2019, consumer electronics accounted for the largest share of online in the segment\u2019s total sales \u2014 almost\u00a066 percent. FMCG, by contrast, had the lowest rate with only\u00a00.9 percent\u00a0of total sales made online.<\/strong><\/p>\n

As for the future, the analysis attempts to answer a number of important questions such as:<\/p>\n