{"id":33626,"date":"2023-03-08T10:30:54","date_gmt":"2023-03-08T09:30:54","guid":{"rendered":"https:\/\/www.striped-giraffe.com\/blog\/it-investment-projections-for-2023-copy\/"},"modified":"2023-03-20T10:10:10","modified_gmt":"2023-03-20T09:10:10","slug":"study-b2b-commerce-1","status":"publish","type":"post","link":"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/","title":{"rendered":"B2B companies 2023: Appraisals of the economic situation"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"color: #ef6c00;\">It all started with the pandemic and continued in 2022 with war, energy crisis, and strong inflation. The global economy is shaken and has to move forward beyond expectations. And how does it look specifically in Germany? What are the prospects for B2B companies this year?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]To find out, ECC K\u00d6LN surveyed B2B manufacturers and wholesalers in Germany as part of our joint study <strong>\u201cB2B Commerce \u2014 caught between economic stress test and digital efficiency\u201d<\/strong> \u2014 with some very surprising results.<\/p>\n<h2 class=\"headline_superbig\">Challenges are perceived differently<\/h2>\n<p>There has already been plenty of coverage of the tightened situation of business enterprises in recent months. Most of them are burdened by the same problems:<\/p>\n<ul>\n<li>Energy costs<\/li>\n<li>Supply constraints<\/li>\n<li>Increased purchasing prices<\/li>\n<li>Shortage of skilled workers<\/li>\n<\/ul>\n<p>However, if you take a closer look, different business sectors assess these factors differently. While wholesalers can switch to other brands to deal with excessively high purchase prices or supply bottlenecks, manufacturers struggle a lot with them. On the other hand, manufacturers are less likely to expect a drop in sales than wholesalers.[\/vc_column_text][vc_single_image image=&#8221;33629&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]Both have in common the threat to corporate security (cybersecurity) and the new way of dealing with Big Data due to the data explosion. Finally, online commerce has also grown significantly in B2B in recent years. For manufacturers, this is compounded by the fact that more and more are switching to direct-to-consumer (D2C) sales, where the amount of customer data increases massively. Suddenly, they need to be able to analyze, store, consolidate, and manage this data correctly. An intensive consideration of the topics of <a href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/mdm\/\" target=\"_blank\" rel=\"noopener\">master data management<\/a> (MDM), data quality, and <a href=\"https:\/\/www.striped-giraffe.com\/en\/expertise\/data-management\/data-governance\/\" target=\"_blank\" rel=\"noopener\">data governance<\/a> will become inevitable.[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p style=\"text-align: center;\">The crisis from the retail sector (continued consumer restraint) is gradually having a negative impact on wholesale and industry in 2023.<\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Across all B2B companies surveyed, 49% recorded fewer new customers last year. In some cases, existing customers are also breaking away. Wholesalers in particular are expecting a drop in sales in 2023. Add to this the high prices, and it comes as no surprise that companies urgently want to increase their efficiency. The larger the company, the more aware they are of the need to invest in modern technologies that will enable them to do just that (see the <a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/it-investment-projections-for-2023\/\" target=\"_blank\" rel=\"noopener\">blog post \u201cIT investment projections for 2023\u201d<\/a>).[\/vc_column_text][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Everything is getting more expensive<\/h2>\n<p>As consumers, we have been feeling the price increases for months. Of course, this also affects B2B customers. 46% of B2B companies increased their prices by up to 10% last year, and 26% even went up to 15%. Only 2% said they had not increased their prices. The increases were accepted by most customers.[\/vc_column_text][vc_single_image image=&#8221;33631&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]To avoid straining business relationships, 69% of respondents did not fully pass on their price increases to their customers and instead reduced their profit margin.<\/p>\n<p>In the automotive industry, 59% of companies expect prices to rise by 10-20%.[\/vc_column_text][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">First countermeasures<\/h2>\n<p>Instead of helplessly surrendering to their fate, most B2B companies have already taken countermeasures or at least made concrete plans.<\/p>\n<h3>High costs<\/h3>\n<p>Increased prices have prompted companies to cut energy consumption. This has continued in other areas such as office and personnel costs and marketing expenses. At the same time, 83% have raised prices for their customers.<\/p>\n<h3>Supply bottlenecks<\/h3>\n<p>Local suppliers are becoming more popular. They are either being requested in addition or completely replacing previous suppliers. 74% are even prepared to increase their inventories. Interestingly, most B2B companies are focusing on better monitoring of the supply chain or increasing transparency. There seems to be a lot of optimization potential here. An issue that some large companies are trying to solve via blockchain.<\/p>\n<h3>Shortage of skilled employees<\/h3>\n<p>Hardly any other topic has been as heatedly debated for years as the shortage of skilled employees. Many sectors have already been hit by the pandemic. But what can be done about it? With 82%, training your own employees is in the first place. The second place is shared by increased investment in employee retention \u2014 definitely a far-sighted plan \u2014 and increased recruitment via social media with 76%.<\/p>\n<h3>Data explosion<\/h3>\n<p>Of course, data is one of a company\u2019s most valuable assets. Yet more and more companies are realizing that they are not yet getting the most out of their data. In addition, many have been \u201csurprised\u201d by the increased flood of data. In any case, there is a great need for action here, which 85% of the B2B companies surveyed have recognized. They are focusing heavily on optimizing their data management and consolidation. (Read also how <a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/data-governance-advanced\/\" target=\"_blank\" rel=\"noopener\">data governance<\/a> and <a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/mdm-stop-the-data-chaos\/\" target=\"_blank\" rel=\"noopener\">MDM<\/a> help here).<\/p>\n<p>Three-quarters of B2B companies are in the process of hiring more data management specialists and overhauling their system landscape.[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">What<span style=\"font-weight: 400;\">\u2019<\/span>s new in e-commerce?<\/h2>\n<p>B2B manufacturers and wholesalers alike value their own online stores and marketplaces. The majority even expect sales via these channels to increase by 1% to less than 10% this year. Only 4% expect it to fall.<\/p>\n<p>This raises the question of how the whole thing will affect sales via the classic analog channels. 76% are convinced that e-commerce will cannibalize the classic channels. While 66% expect a significant distribution of sales in favor of online channels in the amount of 30-50%, 18% expect that even over 50% or more of sales via classic channels will be made online in 2023.[\/vc_column_text][vc_single_image image=&#8221;33964&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2 class=\"headline_superbig\">Conclusion<\/h2>\n<p>Something is happening in the B2B market <span style=\"font-weight: 400;\">\u2014<\/span> no question about it. Those who adapt to the new challenges in good time will probably get off cheap, if not emerge stronger from the crisis. In any case, the opportunities are there. Experts are also available <span style=\"font-weight: 400;\">\u2014 <\/span>whether externally, on the applicant market, or as dormant potential in their own company.<\/p>\n<p>Graphics on the above-mentioned topics as well as further insights from the B2B market can be found in the 1st part of our study <span style=\"font-weight: 400;\">\u201cB2B Commerce \u2014 caught between economic stress test and digital efficiency,\u201d<\/span>\u00a0which you can download free of charge. There you will also find information on the most popular e-commerce features.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_btn title=&#8221;DOWNLOAD&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.striped-giraffe.com%2Fen%2Fdownload-study-b2b-commerce-1%2F&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<h3><span style=\"color: #ef6c00;\">DON&#8217;T MISS OUT:<\/span><\/h3>\n<p>Part 2 focusing on <span style=\"font-weight: 400;\">\u201cDigitization Projects\u201d<\/span> will be published on April 17, 2023.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1659459908193{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"headline_introduction\" style=\"text-align: center;\">This might also be of interest to you:<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1659459337585{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1659458580636{background-color: #efefef !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1675468424997{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"margin: 0; padding: 0;\"><strong>BLOG<\/strong><\/p>\n<h3 style=\"margin: 10px 0 20px 0; padding: 0;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/data-management-trends-to-watch-in-coming-years\/\">Data management trends to watch in coming years<\/a><\/h3>\n<p>Everybody talks about data and data-driven enterprise. Without a doubt, data-related topics will dominate technology trends for the coming years. That is why we decided to take a look at 5 hot topics that we think you should be keeping an eye on.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/data-management-trends-to-watch-in-coming-years\/\">MORE &gt;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1659458650805{background-color: #efefef !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1675468456224{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"margin: 0; padding: 0;\"><strong>E-BOOK<\/strong><\/p>\n<h3 style=\"margin: 10px 0 20px 0; padding: 0;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/ebook-cloud-dwh\/\">Cloud DWH. Next-Generation Data Management<\/a><\/h3>\n<p>What are the biggest challenges? What are the advantages of a cloud solution? And how do you migrate an on-premise DWH to the cloud?<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/ebook-cloud-dwh\/\">MORE &gt;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1659458695115{background-color: #efefef !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1675468490088{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"margin: 0; padding: 0;\"><strong>BLOG<\/strong><\/p>\n<h3 style=\"margin: 10px 0 20px 0; padding: 0;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/advanced-analytics\/\">What is Advanced Analytics and why is it so important for companies?<\/a><\/h3>\n<p>Advanced Analytics refers to a collection of different tools for the analysis of structured and unstructured data that allows the prediction of future events.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/advanced-analytics\/\">MORE &gt;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1659458705058{background-color: #efefef !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1675469613732{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<p style=\"margin: 0; padding: 0;\"><strong>INTERVIEW<\/strong><\/p>\n<h3 style=\"margin: 10px 0 20px 0; padding: 0;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/how-buzzwords-could-put-your-it-at-risk\/\">How buzzwords could put your IT at risk<\/a><\/h3>\n<p>Technology is evolving at a rapid pace. The IT world is constantly flooded with new hypes wrapped in buzzwords for IT managers to pounce on. Some see such innovations as a guarantee of success in an increasingly competitive market. But does embracing technology trends really increase the chances of success for your business?<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/how-buzzwords-could-put-your-it-at-risk\/\">MORE &gt;<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] It all started with the pandemic and continued in 2022 with war, energy crisis, and strong inflation. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":33978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,255,401,52,95],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B companies 2023: Appraisals of the economic situation - Striped Giraffe<\/title>\n<meta name=\"description\" content=\"IFH K\u00d6LN surveyed B2B manufacturers and wholesalers in Germany as part of our joint study \u2013 with some very surprising results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B companies 2023: Appraisals of the economic situation\" \/>\n<meta property=\"og:description\" content=\"IFH K\u00d6LN surveyed B2B manufacturers and wholesalers in Germany as part of our joint study \u2013 with some very surprising results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Striped Giraffe\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-08T09:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T09:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.striped-giraffe.com\/wp-content\/uploads\/2023\/03\/ECC-KOELN-B2B-study-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Striped Giraffe Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Striped Giraffe Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\"},\"author\":{\"name\":\"Striped Giraffe Team\",\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#\/schema\/person\/21314fc1f246d9b252c9fa2fbb6e85fa\"},\"headline\":\"B2B companies 2023: Appraisals of the economic situation\",\"datePublished\":\"2023-03-08T09:30:54+00:00\",\"dateModified\":\"2023-03-20T09:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\"},\"wordCount\":1540,\"publisher\":{\"@id\":\"https:\/\/www.striped-giraffe.com\/de\/#organization\"},\"articleSection\":[\"B2B\",\"Big Data\",\"Data Governance\",\"Digital Transformation\",\"E-commerce\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\",\"url\":\"https:\/\/www.striped-giraffe.com\/en\/blog\/study-b2b-commerce-1\/\",\"name\":\"B2B companies 2023: Appraisals of the economic situation - 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