STUDY
B2B Commerce –
B2B Commerce – Caught between economic stress test and digital efficiency
Part II
Digitization – Key to Success?
B2B companies are still struggling with many challenges. Energy crisis, shortage of skilled workers, inflation, new competitive situations…. It is often claimed that digitalization is the solution to many of these problems. Is that really the case?
In theory, that may well be true. But digitization is not simply digitization. It also requires expert knowledge, a suitable concept, and the right technology.
In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were asked about various topics relating to economic challenges, measures, and their digitization initiatives.
CONTENT
- Initiated and cancelled digitization projects.
- Decision criteria
- Investments
- Success-critical digitization projects for the next 5 years
- Monitoring the impact of digitization and IT projects
Part 2 of the study: The right approach to digitization
Despite the challenging times in the wake of the multiple crises, the majority of B2B companies continue to invest more in the area of digitization. In this 2nd part of the study, manufacturers and wholesalers were asked specifically about their digitization projects – from high abandonment rates to nebulous KPIs, investment preferences, and their biggest challenges.
There are many surprising insights to discover. For questions about the study or to discuss specific solutions, contact experts@striped-giraffe.com.
62 %
invest more in digitization projects
13% as before
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Part 1
Part 1 of the study addresses the impact of the current crises, pricing policy, and the outlook in e-commerce:
Are you interested in exchanging ideas on this topic?
Then contact us at ecommerce@striped-giraffe.com.
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