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STUDY

B2B Commerce –

B2B Commerce – Caught between economic stress test and digital efficiency

Part II

Digitization – Key to Success?

B2B companies are still struggling with many challenges. Energy crisis, shortage of skilled workers, inflation, new competitive situations…. It is often claimed that digitalization is the solution to many of these problems. Is that really the case?

In theory, that may well be true. But digitization is not simply digitization. It also requires expert knowledge, a suitable concept, and the right technology.

In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were asked about various topics relating to economic challenges, measures, and their digitization initiatives.

CONTENT

  • Initiated and cancelled digitization projects.
  • Decision criteria
  • Investments
  • Success-critical digitization projects for the next 5 years
  • Monitoring the impact of digitization and IT projects

Part 2 of the study: The right approach to digitization

Despite the challenging times in the wake of the multiple crises, the majority of B2B companies continue to invest more in the area of digitization. In this 2nd part of the study, manufacturers and wholesalers were asked specifically about their digitization projects – from high abandonment rates to nebulous KPIs, investment preferences, and their biggest challenges.

There are many surprising insights to discover. For questions about the study or to discuss specific solutions, contact experts@striped-giraffe.com.

TOP 5 digitization projects relevant for success over the next 5 years

62 %

invest more in digitization projects

13% as before

Download

Download Part 2 of the study “B2B Commerce – caught between economic stress test and digital efficiency” for free.

Part 1

Part 1 of the study addresses the impact of the current crises, pricing policy, and the outlook in e-commerce:

Download Part 1

Are you interested in exchanging ideas on this topic?

Then contact us at ecommerce@striped-giraffe.com.

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More Insights

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This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.

Study - Part 1

B2B Commerce - caught between economic stress test and digital efficiency

In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were surveyed on various topics relating to economic challenges, measures, and e-commerce trends.

B2B Commerce

More than just an online shop

To meet the expectations of business customers, B2B platforms should include multiple functionalities and capabilities that cannot be found in online retail stores.
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