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B2B Commerce –

Caught between economic stress test and digital efficiency

Part I

The crises are here – everyone is aware of that.

  • But how do B2B companies feel about them?
  • What challenges are they facing?
  • And how will they master them?

In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were asked about various topics relating to economic challenges, measures, and their digitalization initiatives.

49 %

registered fewer new customers in 2022.

Part 1

This 1st part is primarily about the impact of the current crises on B2B companies, their pricing policies, and some very exciting insights from the e-commerce world.

There are some surprising insights to be discovered. For questions about the study or to discuss specific solutions, please contact experts@striped-giraffe.com.

B2B report by ECC KÖLN & Striped Giraffe


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    B2B commerce study 2023

    Part 2

    Part 2 of the study focuses on challenges, experiences, and insights on digitization projects in the B2B sector.

    Download Part 2

    B2B study about digitization projects

    Are you interested in exchanging ideas on this topic?

    Then contact us at ecommerce@striped-giraffe.com.

    Schedule a meeting

    Weitere Insights


    This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.

    Study - Part 2

    B2B Commerce – caught between economic stress test and digital efficiency

    In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were interviewed on various topics regarding their digitization undertakings - plans, challenges, and experiences.

    B2B Commerce

    More than just an online shop

    To meet the expectations of business customers, B2B platforms should include multiple functionalities and capabilities that cannot be found in online retail stores.
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