STUDY
B2B Commerce –
Caught between economic stress test and digital efficiency
Part I
The crises are here – everyone is aware of that.
- But how do B2B companies feel about them?
- What challenges are they facing?
- And how will they master them?
In a joint study with ECC KÖLN, B2B manufacturers and wholesalers were asked about various topics relating to economic challenges, measures, and their digitalization initiatives.
49 %
registered fewer new customers in 2022.
Part 1
This 1st part is primarily about the impact of the current crises on B2B companies, their pricing policies, and some very exciting insights from the e-commerce world.
There are some surprising insights to be discovered. For questions about the study or to discuss specific solutions, please contact experts@striped-giraffe.com.
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Part 2
Part 2 of the study focuses on challenges, experiences, and insights on digitization projects in the B2B sector.
Are you interested in exchanging ideas on this topic?
Then contact us at ecommerce@striped-giraffe.com.
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