Adobe Experience Manager

Product
Details

Technology
Cloud-based, Java-based, modular CMS

Cost model
License fees based on scope of use and company size

Business model
Large, international B2C companies

Flexibility
High flexibility thanks to headless options and APIs, also supports hybrid approaches

Future-proof
High due to regular updates; long-term development and maintenance by Adobe as an established provider

Features/functions
Personalized experiences, omnichannel publishing, digital asset management (DAM), workflows for content creation and approval, multisite management

More characteristics
Scalable for large volumes of content and complex projects; powerful analysis functions through integration with Adobe marketing tools; high-security standards and compliance

Key aspects of operation

• Intuitive but comprehensive user interface that requires training to fully utilize its many features
• Visual content authoring with drag-and-drop that enables quick editing of pages and assets
• Personalized dashboards for workflows and quick collaboration; ideal for teams with clear approval processes

Estimated effort for implementation

• High – AEM is a complex system with intensive customization and integration requirements, especially in companies with existing infrastructures
• Implementation time can take several months, depending on the scope of the project and the number of systems to be integrated (e.g. CRM, e-commerce)
• Training and configuration for different user roles are necessary to realize the full benefit

Estimated costs for operation

• Medium to high – As it is a powerful but complex solution, ongoing maintenance and support from Adobe or certified partners is common
• Operating costs are often high, especially due to license costs and ongoing adjustments to keep pace with market requirements
• Regular updates and security audits are required to ensure maximum stability and security