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STRIPED GIRAFFE
Innovation & Strategy GmbH
Lenbachplatz 3
80333 Munich
Germany

experts@striped-giraffe.com

+49-89-416 126-660

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E-Commerce Systems

commercetools

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commercetools is the scalable, API-first e-commerce solution for innovative, complex, global, technology-driven businesses

Product
details

Technology
Cloud-native architecture, based on MACH principles, Java (backend), frontend is flexible (React, Angular, etc.)

Cost model
License-based billing, depending on usage

Business model
B2C, B2B and D2C

Flexibility

  • Headless and microservices architecture for modular customization (MACH)
  • Fully modular, allows customized solutions

Future-proof
Highly cloud-native and scalable; compatible with the latest technologies and trends

Features/functions

  • Support for complex pricing and promotion logic
  • Reliable tools for global trade, including international shipping, tax compliance, and support for multiple currencies and languages

More characteristics
Strong focus on performance and speed, broad partner ecosystem for enhancements and support.

Key aspects of operation

  • Operation requires API management and integration with existing systems
  • Expertise in cloud-native and headless architectures required
  • Supports rapid adjustments and growth without sacrificing performance
  • Automatic updates and security patches reduce manual effort
  • Operating costs scale according to API usage and volume

Estimated effort for implementation

  • Medium to high, depending on complexity and integration requirements
  • Typically 6-12 months for medium to large projects
  • Initial effort high as technical expertise required for API integration and customization
  • Efficiency can be increased by using accelerators and ready-made modules

Estimated operating costs

  • Medium to high, depending on API usage and number of integrations
  • Ongoing efforts for maintenance, scaling, and monitoring of the cloud infrastructure

Best Fit

commercetools is particularly suitable for companies:

  • for whom scalability is paramount and who expect significant traffic or international expansion
  • who need advanced, customized features (e.g. personalized pricing, advanced promotions, complex product catalogs)
  • who want to offer a seamless omnichannel experience
  • who have internal or external development teams to take full advantage of commercetools’ flexibility and complex integrations

Let’s talk

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