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Innovation & Strategy GmbH
Lenbachplatz 3
80333 Munich


+49-89-416 126-660

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Higher profit margins are not the only benefit of D2C. You may find that the most valuable asset of your new business model is customer data that you did not have access to before.

Why D2C?

Direct-to-consumer (D2C or DTC) sales are on the rise. By selling products directly to end customers, manufacturers can eliminate intermediaries altogether or create an additional, complementary sales channel.

The main reason B2B companies are turning to D2C is to increase their own margins and thus generate higher profits. More importantly, D2C gives them access to a wealth of customer data they did not have access to before.

Read more about D2C benefits in our blog article “Customer data is a game changer for new D2C players”.


D2C enables you to get data directly from consumers and gain better insight into their buying behavior, preferences, and attitudes. You can use this to improve customer service, optimize marketing campaigns, or refine your offering, for example.

To capture customer data, you need to equip your portal with the right features and content to encourage as many user interactions as possible. In the end, however, the one who knows how to use the collected data wins. And that, of course, requires appropriate technologies and solutions to handle tasks such as data integration, data quality, data governance or BI and advanced analytics.


You may feel overwhelmed by the variety of technology options for D2C commerce. The choices range from relatively simple off-the-shelf SaaS solutions that are easy to set up but functionally difficult to customize, to enterprise-level platforms that can be customized almost at will by experienced developers, to bespoke e-commerce systems that are built from scratch to meet all your unique requirements.

There are also various system architectures, including silos, microservices, and hybrid solutions. We work with you to determine which solution is best for your business – for your plans, your system landscape, your strategy, and your resources.

Do not wait any longer. Get in touch and let’s succeed together!

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