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B2B Commerce

More than just an online shop

Challenges for B2B online buyers

B2B e-commerce platforms should offer a comparable shopping experience to B2C stores, as users are already familiar with this.

However, this is easier said than done. After all, most B2B companies are characterized by a high level of complexity with their sophisticated ordering processes and numerous items, most of which can be configured extensively.

For this reason, the development of an efficient B2B e-commerce system must take into account quite different aspects and functionalities than those of a classic online store.


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    We have summarized the various aspects of B2B commerce in this e-book:

    • User panel personalization
    • Flexible pricing
    • Individual promotions
    • Quoting
    • One company account with multiple users
    • Advanced account management
    • PunchOut capabilities (OCI)
    • Automated workflows
    • Multiple shopping lists & carts
    • Recurring purchases
    • Advanced product search
    • Storing product configurations
    • Product content libraries
    • Configure, Price, Quote (CPQ)
    • Customer self-service
    • Convenient communication channels
    • Choosing the right IT partner

    If you need any additional information, contact us at ecommerce@striped-giraffe.com.

    More E-Books


    This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.

    E-Book Personalization 01

    Customer Experience

    E-Book Personalization 02

    E-Commerce Use Cases

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