Digital Product Passport: More transparency and sustainability for companies and consumers
What is the Digital
Product
Passport
The Digital Product Passport (DPP) is a digital solution that provides comprehensive product information along the entire supply chain. It serves as a central data source to create transparency, promote sustainability, and meet regulatory requirements. From material composition and production conditions to repair and recycling information, the DPP provides companies and consumers with valuable insights into a product’s life cycle.
Challenges in Data management
The introduction of a DPP confronts companies with various challenges, particularly in the area of data management:
- Data consistency: Information must be available across different systems in a structured and standardized way.
- Interoperability: Different players within the value chain must be able to exchange data seamlessly.
- Ensuring data quality: Only reliable and verifiable information guarantees the added value of a DPP.
- Regulatory requirements: Companies must ensure that all relevant legal requirements are met.
Chances for
E-Commerce
The Digital Product Passport also offers considerable advantages for online retailers:
- Trust and transparency: Customers receive detailed product information, leading to stronger brand loyalty.
- Enhanced service offerings: Through the DPP, companies can offer repair services, recycling options, and personalized recommendations.
- Sustainability as a competitive advantage: Consumers increasingly prefer sustainable products – the DPP helps companies to demonstrate their environmental footprint and make it visible.
Making the implementation a success
The following steps are crucial for companies to successfully use the Digital Product Passport:
- Develop a data strategy: Structured data collection and management are essential.
- Create a technological basis: Integration with existing systems such as ERP and PIM is necessary.
- Integrate partners and supply chains: Collaboration along the value chain promotes a smooth introduction.
- User-friendly provision: The data should be easy to access – for example, via a QR code or app.
To help you prepare for the Digital Product Passport, we have created a concise booklet with key insights including:
- How DPP works
- What data is included
- Which product categories are affected
- The underlying legal framework
- Key milestones on the implementation timeline
Read more in our blog.
Let’s talk
Do you need a specific offer or a sparring partner to discuss ideas?
Just contact us:
- experts@striped-giraffe.com
- +49 (0)89-416 126-667
We will be happy to support you.
WE CREATE ADDED VALUE FOR OUR CUSTOMERS.
This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.
