Artificial Intelligence
in E-Commerce
Efficient automation, counterfeit detection and visual product search with AI
Use Cases
We already know that artificial intelligence can do wonders for the customer experience. New applications are constantly being added. It starts with personalization optimization and improved search and continues with voice commerce and virtual assistants. But the development is far from stopping there.
TOP AI use cases in e-commerce
Benefits of AI
Artificial intelligence is the technology expected to have the greatest impact in e-commerce worldwide in the coming years. This is no coincidence, as it improves many applications that are in high demand among customers. For example, AI is used in personalization, filtering out false reviews, or intelligent product search.
Research shows that personalization leads to a 10% to 15% increase in sales in most cases. However, one in three customers (35%) feels that companies do not meet their expectations for personalization. AI can make a difference here by analyzing customer and product data in real-time to deliver exceptional experiences and recommendations tailored to customers’ needs.
It also serves e-commerce operators well, such as with supply chain management optimization or dynamic price optimization.
More Information
Due to our years of experience in e-commerce (B2B, D2C and B2C), we naturally deal with all relevant technologies. There is still a lot of potential for optimization in most e-commerce companies. Artificial intelligence is one of the technologies that can make a big difference here. For a first overview with current statistics and specific use cases, we recommend you to download our booklet for free.
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