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STRIPED GIRAFFE
Innovation & Strategy GmbH
Lenbachplatz 3
80333 Munich
Germany

experts@striped-giraffe.com

+49-89-416 126-660

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E-Commerce

Architecture

E-commerce architectures are the backbone of any successful online retail platform. They ensure that all components – from user interface to backend systems – work seamlessly together.

THAT’S WHAT
MATTERS

A well-designed e-commerce architecture offers scalability, flexibility, and security to meet the market’s growing demands.

There are several factors to consider:

  • the selection of the right technology stacks
  • integration with existing systems
  • user-friendliness
  • and ensuring a smooth customer experience

Companies should also focus on a modular architecture that allows them to react quickly to market changes and implement new functions without major disruptions.

Another important aspect is data security to ensure the protection of sensitive customer information and to comply with legal regulations.

Flexibility

Flexibility in an e-commerce architecture is crucial in order to be able to react quickly to market changes and customer requirements. It enables companies to add new functions and integrations without major interruptions, which strengthens competitiveness. In addition, a flexible architecture reduces long-term operating costs by making adjustments and scaling more efficiently.

Future
viability

MACH architectures and “composable” approaches are very popular at the moment. However, this does not mean that they are the right solution for every company. Alternatively, platforms can also be used to connect a headless front end via APIs.

This would not necessarily be cloud-native (but perhaps solutions in the cloud or on-prem). In any case, the question arises as to whether it always has to be cloud-native, if only because of the dependency on providers. But one thing is certain: Headless and API-based architectures create modern approaches in any case and enable flexible options for the future.

When it comes to implementation, it often makes more sense to carry out gradual transitions using existing solutions rather than changing everything at once in a “big bang” approach. Another approach is the “Strangler” pattern, with which the old solution is gradually infiltrated and replaced during ongoing operations.

In the end, it is clear that customers need flexible solutions today in order to be able to make adjustments tomorrow. The days of a completely new implementation, as we have seen over the last 25 years, are definitely coming to an end.

Our approach

In our view, there is no one-size-fits-all “best solution”. It depends on a variety of factors for each individual company. However, it should be flexible. But this is not just a question of technology. Flexibility relates to the entire company, its strategies, approach, general conditions, and much more.

When we advise our customers on e-commerce architecture, we pay attention to the following aspects, among others:

  • Time-to-market (delivery/releases)
  • User-friendliness
  • Scalability and agility
  • Integration capability
  • Security and compliance
  • Reusability
  • Flexibility and future-proofing
  • Implementation and maintenance costs
  • Support and maintenance

In addition, we have compiled helpful information on various e-commerce technologies

We advise on and implement all the main components of an e-commerce architecture:

  • Frontend
  • Backend
  • Database
  • Integration layer
  • Security layer
  • Content management systems
  • Search and navigation
  • Analytics and reporting
  • DevOps and monitoring

Special Offer to optimize your
e-commerce architecture

If you want to optimize your e-commerce architecture or switch to a headless architecture, then take a look at our starter package. Here you will find all the details on how we can optimize your e-commerce architecture in 5 steps.

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    Optimization of the e-commerce architecture

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    This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.

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