The last 2 million years showed, how fast mankind developed. From a walking upright herd of apes, over a crowd of barbarians, towards the modern mankind with nothing more than iPhones in their hands to rule the world.
Change is our daily companion, the only constant in our lives. Successful innovation requires completely new ways of thinking, every day. Progressive ideas and thinking beyond the streamline is what drives us and makes us develop the best solutions for our customers.
E-commerce is constantly exhibiting new impulses and developments. Customers are finding it ever more important to receive precise offers on all digital channels around the clock. In order to be able to do that, we have to get to know customers closely, and then orient ourselves toward them. With all our efforts, the complete integration of all touchpoints (mobile, social, web, etc.) has to take place smoothly. Even PoS has to be included, and the functionality required there made available. And of course, the trends in B2C today are the benchmarks for the B2B of tomorrow.
Everybody is talking about digitization, and this buzzword isn’t only omnipresent right now, it has been for some time already, and will continue to be for some time to come. And that for good reason: digitization isn’t really anything new, it has been with us for several decades.
In essence, what this term refers to is the transformation of analog processes into digital ones. While this is going on, it is constantly speeding up our lives, and there is no end of that in sight. Many of the consequences are not always immediately apparent, and some of them are not always desired.
With increasing legal and technical restrictions to protect consumer data and their privacy, companies are no longer allowed to track customers’ behaviour without getting their consent. Thus, the possibilities to customize content and offers have become very limited.
This is where explicit personalisation comes in, letting your customers decide which products they want to browse in your online store. But you can allow your users to customize even more.